|
1 marketing. Every caddie commercial shows some person I wouldn't want to spend 30 seconds speaking to talking about why their caddie fit their unconventional lifestyle, family, wacky fashion, etc. Where's the man's man example in there? The exec who goes to the hockey game with colleagues or his kid after work? The triathlete doctor? The Lincoln Mathew McConaughey or the Bradley Cooper? Marketing sucks. Those are the guys who seek performance. Not florists. The original ATS commercial showed two guys saying wow. The new Elantra commercial does too. Why not actually show what you can do like GM used to?
2 the styling is polarizing. Like infinity cars, you love it or hate it. No middle ground. I think Lexus is like this now too. I don't like either. The dumb Lexus hourglass grill or the caddie vertical headlights and many lines not parallel to the horizon like interior door panel lines for no reason. Sharp edges and harsh lines vs sexy swoopy organic ones. Fugly.
3 they continue to downsize everything. Their new flagship sucks. Then need an S class killer not it's little brother.
|