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Originally Posted by chassis
Agree.
MB and its CEO are in outer space. Quality is worse than the worst and product design is bizarre.
Audi makes some compelling cars IMO but the market is rewarding BMW. Even Audi + Porsche together sell fewer cars than BMW.
Part of BMW's success is execution and delivering vehicles to market. Hot dogs sell at baseball games, even if the bun is soggy.
BMW for the past couple of years, because of the volume it produces in North America, has been able to get more cars into consumers' hands than VAG (Audi+Porsche) and MB. VAG and MB either partially or completely depend on Europe, a region which has stumbled to produce vehicles in the past few years.
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Benz has recovered in production and clearly moved to EV rather abruptly. Went by a dealer recently and didn’t like any of the vehicles - you’re spot on in your descriptions.
Porsche keeps volumes down on purpose particularly with 911. But 718 and rest of range was really slow to recover (has it?).
Audi really struggled for a long time, since about summer 2021, and the cars they did deliver had all kinds of problems. Ours had quality problems. Relative had engine replaced after 3k miles. Anecdotal evidence…
But what’s not anecdotal is bmw is #1 and mini #2 currently in brands. They’re accessible and high quality. Zero problems with our last 4 vehicles. iX has had some issues though, I’ve heard. But production and development of many new models has been impressive especially outside of Europe.
The other factor - and this is not a universal thing but true for us - is no ADM for BMW while Audi, Porsche, and others scalped for a while and many still are.