04-14-2009, 06:08 PM | #1 |
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KIA's recent marketing plans
Hey All,
Doing some research on the company for a presentation, wondering if anyone had some info they'd like to share. I need some info on KIA's current marketing strategies/campaigns etc. in North America. I know Hyundai is the largest shareholder and at this point I think everyone and their mom known Hyundai's current marketing plan, but I'm having a hard time finding info on KIA. Please let me know. Thanks.
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04-14-2009, 06:13 PM | #2 |
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From the recents ads I've seen of the new Soul, it looks like they're trying to capture the younger market with flashier designs while still being an economy car, kind of like what Scion did.
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