BMW To Be NBC's Exclusive Foreign Auto Advertiser for London 2012 Olympics

Jason · 01-13-2011, 07:21 PM

BIMMERPOST NEWS

BMW Group Announces Partnership with NBC Universal to Become the Exclusive Foreign Brand Automotive Advertiser for NBC’s Coverage of the London 2012 Olympic Games

8
COMMENTS

13.01.2011
Press Release

Woodcliff Lake, NJ – January 13, 2011… BMW Group announced today that it will be the exclusive foreign brand automotive advertiser for NBC Universal’s broadcast of the London 2012 Olympic Games. This agreement marks the first time that NBC Universal has granted foreign automotive exclusivity for its Olympic coverage. It is also the first time that NBC will have only two automotive advertisers, one foreign and one domestic.

The agreement expands the automaker’s association with the Olympic Games. In addition to being the official Automotive Partner and a Sustainability Partner of the London 2012 Olympic Games, BMW announced last July a six-year, multi-million dollar partnership with the United States Olympic Committee (USOC) and the National Governing Bodies of USA Bobsled & Skeleton, US Speedskating, USA Swimming and USA Track & Field. Under that agreement, BMW will provide the USOC and the four individual sports with financial support, fundraising opportunities and access to BMW Group’s technical expertise to help the U.S. Olympic and Paralympic Teams improve their training and performance. BMW Group was also a sponsor of the Atlanta Olympic Games and the U.S. Olympic Team in 1996.

“The Olympic Games represent the highest level of athletic competition and showcase the world’s best athletes at their peak performance,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events. “As a company focused on the development of high performance vehicles and one that has a long history of dedication to competitive sport, we are proud to strengthen our connection to the London 2012 Olympic Games, the Olympic Movement and Team USA.”

Through its partnership with NBC Universal, the BMW brand will be positioned in front of millions of Olympic viewers across the NBC Universal family of networks and all day parts, and have a presence during popular U.S. Olympic Team Trials leading up to the Games, including swimming and track and field. Additionally, the top 11 local BMW markets in the U.S. will receive additional messaging from BMW, with the agreement providing extended reach in the spot market.

BMW Group advertising during the NBC Universal coverage of the London 2012 Olympic Games will begin airing during the Opening Ceremony of the Games on July 27, 2012. The opportunity was developed with UM, BMW’s media agency of record.

uhn2000 · 01-13-2011, 10:15 PM

Big money!

Jason · 01-13-2011, 10:35 PM

Quote:

Originally Posted by uhn2000

Big money!

And big US exposure in return!

Diver · 01-13-2011, 11:34 PM

I wonder how much this will add to the price of my next Beemer?

GOLFFRR · 01-13-2011, 11:49 PM

thats pretty cool, i think thats a good move by BMW.

WyattHerb · 01-14-2011, 12:51 AM

Quote:

Originally Posted by Diver

I wonder how much this will add to the price of my next Beemer?

Apparently about 3 grand.

IamSMC · 01-14-2011, 10:24 PM

Quote:

Originally Posted by WyattHerb

Apparently about 3 grand.

With or without tickets to the swan dive competition...

BMWinNorthdakota · 06-17-2011, 04:52 PM

Jason, Just saw the first of the Olympic adds on CNN a moment ago... Do we have a link on it yet?

Jason · 06-21-2011, 04:14 PM

Quote:

Originally Posted by BMWinNorthdakota

Jason, Just saw the first of the Olympic adds on CNN a moment ago... Do we have a link on it yet?

Here you go:

01-13-2011, 07:21 PM	#1
Jason Administrator 43709 Rep 21,325 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BIMMERPOST NEWS BMW Group Announces Partnership with NBC Universal to Become the Exclusive Foreign Brand Automotive Advertiser for NBC’s Coverage of the London 2012 Olympic Games 8 COMMENTS Tweet 13.01.2011 Press Release Woodcliff Lake, NJ – January 13, 2011… BMW Group announced today that it will be the exclusive foreign brand automotive advertiser for NBC Universal’s broadcast of the London 2012 Olympic Games. This agreement marks the first time that NBC Universal has granted foreign automotive exclusivity for its Olympic coverage. It is also the first time that NBC will have only two automotive advertisers, one foreign and one domestic. The agreement expands the automaker’s association with the Olympic Games. In addition to being the official Automotive Partner and a Sustainability Partner of the London 2012 Olympic Games, BMW announced last July a six-year, multi-million dollar partnership with the United States Olympic Committee (USOC) and the National Governing Bodies of USA Bobsled & Skeleton, US Speedskating, USA Swimming and USA Track & Field. Under that agreement, BMW will provide the USOC and the four individual sports with financial support, fundraising opportunities and access to BMW Group’s technical expertise to help the U.S. Olympic and Paralympic Teams improve their training and performance. BMW Group was also a sponsor of the Atlanta Olympic Games and the U.S. Olympic Team in 1996. “The Olympic Games represent the highest level of athletic competition and showcase the world’s best athletes at their peak performance,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events. “As a company focused on the development of high performance vehicles and one that has a long history of dedication to competitive sport, we are proud to strengthen our connection to the London 2012 Olympic Games, the Olympic Movement and Team USA.” Through its partnership with NBC Universal, the BMW brand will be positioned in front of millions of Olympic viewers across the NBC Universal family of networks and all day parts, and have a presence during popular U.S. Olympic Team Trials leading up to the Games, including swimming and track and field. Additionally, the top 11 local BMW markets in the U.S. will receive additional messaging from BMW, with the agreement providing extended reach in the spot market. BMW Group advertising during the NBC Universal coverage of the London 2012 Olympic Games will begin airing during the Opening Ceremony of the Games on July 27, 2012. The opportunity was developed with UM, BMW’s media agency of record.
	Appreciate 0 Tweet Quote

01-13-2011, 10:15 PM	#2
uhn2000 Big K... 174 Rep 1,717 Posts Drives: M3CS BX7 Join Date: Jan 2008 Location: Toronto, Ontario iTrader: (0)	Big money! __________________ Many fun toys... M3CS XB7 FTW!
	Appreciate 0 Quote

01-13-2011, 11:34 PM	#4
Diver Brigadier General 506 Rep 3,445 Posts Drives: Black '12 135i - Sold Join Date: Nov 2010 Location: Texas iTrader: (0)	I wonder how much this will add to the price of my next Beemer? __________________ See my photography at http://ronscubadiver.wordpress.com
	Appreciate 0 Quote

01-13-2011, 11:49 PM	#5
GOLFFRR 11190 Rep 27,960 Posts Drives: GOLFFRR cart Join Date: Mar 2009 Location: we sell BMWs to "ALL" US states iTrader: (4)	thats pretty cool, i think thats a good move by BMW. __________________ BEFORE YOU BUY YOUR NEXT BMW, EMAIL OUR GUY KOTE FIRST! Kote M Sales:Kotem@bmwofcamarillo.com Cell:805-368-9101 vipfinance@bmwofcamarillo.com for warranties!
	Appreciate 0 Quote

06-17-2011, 04:52 PM	#8
BMWinNorthdakota Banned 254 Rep 1,106 Posts Drives: 2007 bmw 335i e90 Join Date: Jun 2009 Location: Fargo ND iTrader: (0)	Jason, Just saw the first of the Olympic adds on CNN a moment ago... Do we have a link on it yet?
	Appreciate 0 Quote

Thread Tools	Search this Thread
Show Printable Version Email this Page	Search this Thread: Advanced Search