02-16-2006, 09:23 AM | #45 |
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Brand Loyalty?
People are brand loyal to cars for one reason or another whether is be cost to maintain/cost to buy/the "badge". I find brand loyalty has little to do with ones ability to afford a certain car but ones priorities. (ex, brother-in-law who makes $250k+ yr, drives a $15k pickup to/from his 20 min commute to work). Having a "nice car" isn't a priority in his life so he's not brand loyal cause he'll buy whatever is cheap and has enough room to drop in a deer. |
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02-16-2006, 01:02 PM | #47 | |
Vroom Vrrooooom
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Drives: 330i
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Quote:
agreed.
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02-16-2006, 04:43 PM | #50 |
The Designer
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I'm not brand loyal to anything and that includes cars, toilet paper, food, clothes and everything else in my life. If I buy something from a company and their next iteration disappoints then I switch to something better. I never settle just because of a name.
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