[Jason]

Press Release

BMW Group U.S. Reports December 2010 Sales

• 04.01.2011
• Press Release

BMW brand sales up 12% in 2010
MINI achieves its best December since the US launch in 2002

Woodcliff Lake, NJ – January 4, 2011… The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 27,600 vehicles, an increase of 16.9 percent from the 23,617 vehicles sold in the same month a year ago. For 2010, the BMW Group in the U.S. reported total sales of 265,757 vehicles, up 9.9 percent compared to the 241,727 vehicles sold in 2009.

“As we’ve seen throughout the last six months of 2010, consumers in December clearly felt more confident about the future and showed it in their purchases.” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “We really like the momentum we’re getting as a result of this and along with our continual aggressive new model launches from BMW and MINI in 2011 we have real optimism we will continue growing our business with profitable sales in the new year.”

BMW Brand Sales
Sales of BMW brand vehicles increased 15.7 percent in December for a total of 23,280 compared to 20,128 vehicles sold in December, 2009. For the year, BMW brand sales were up 12.0 percent to 220,113 vehicles compared to 196,502 vehicles sold in 2009.

In December, best performing vehicles included the 5 Series, up 28.9 percent to 5,045 units; the 3 Series, up 12.3 percent to 10,067 units; the X5, up 12.1 percent to 3,939 units and the X6 up 52.8 percent to 859 units. Overall, the BMW SAV segment (X3, X5, X6) continued to show significant growth with sales up 26.9 percent for the year to 48,108 units compared to 37,925 in 2009.

BMW Pre-Owned Vehicles
In December, sales of BMW used vehicles (including certified pre-owned and pre-owned) decreased 2.0 percent to 15,714 vehicles from the 16,031 vehicles sold in December 2009. For 2010, total BMW used vehicle sales were up 4.3 percent to 168,762 from the 161,794 units sold in 2009.

MINI Brand Sales
MINI USA reported sales of 4,320 automobiles in December, an increase of 23.8 percent from the 3,489 in December 2009, making it the most successful December ever for MINI in the USA. For the year 2010, MINI reported sales of 45,644, an increase of 0.9 percent from the 45,225 sold in 2009.

[acodoes]

I assume the M3 models are categorized as '3 Series?'

[cmk227]

Could anyone find out how many M models sold?

[lawgone]

Crap. I was hoping sales would be slightly down so there would be more sales incentives this spring.

[Haywood]

Originally Posted by lawgone

Crap. I was hoping sales would be slightly down so there would be more sales incentives this spring.

You don't want negative sales. You then get Chrysler and Chevy quality! The best thing for BMW right now is Audi. They are really starting to compete and should keep BMW on their toes. I know at least 3 people who were long time BMW fans and bought Audi's. They liked the interiors and ride and the pricing was a lot lower than BMW.

[Robert]

Whoever thought SUV is going to its grave because of co2 and gas price is dead wrong. Look at the growth of X5 and X6. In realty majority does not give a shit about the environment. It's polite and pc to be environmentally concerned at a cocktail party but in the end comes down to what we prefer to drive.

I was impressed with bmw's 12% growth then I saw Buick had 50%, and Porsche at 25%. Those sales increase must came from china.

[acodoes]

Originally Posted by Haywood

You don't want negative sales. You then get Chrysler and Chevy quality! The best thing for BMW right now is Audi. They are really starting to compete and should keep BMW on their toes. I know at least 3 people who were long time BMW fans and bought Audi's. They liked the interiors and ride and the pricing was a lot lower than BMW.

Pretty much agree with everything you just said.

Originally Posted by Robert

Whoever thought SUV is going to its grave because of co2 and gas price is dead wrong. Look at the growth of X5 and X6. In realty majority does not give a shit about the environment. It's polite and pc to be environmentally concerned at a cocktail party but in the end comes down to what we prefer to drive.

I was impressed with bmw's 12% growth then I saw Buick had 50%, and Porsche at 25%. Those sales increase must came from china.

Agreed. Damn gas guzzler tax!

--

I'd love to see the report for the M models. I prefer to drive something exclusive... too many BMWs out there already. I look forward to the next M6.

[CLOCK M3]

Originally Posted by lawgone

Crap. I was hoping sales would be slightly down so there would be more sales incentives this spring.

Don't worry, they still have some ground to make up. I know BMW has higher volume, but growth is just as important.

"ATLANTA, January 4, 2011—Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and the Panamera Gran Turismo line-up in the United States, today announced December sales of 2,567, a 21 percent increase compared to the same period last year when it sold 2,118."

[vladberca]

In Germany were sold this year 266.726 models (inklusive Mini), +3,4%, so North American and German market are so close on sales.
On the other hand, the main german rivals sold in their country: Audi 226.872 models, -3,4%; but Mercedes sold 281.240 models, -0,5%.
As a curiosity, VW sold in Germany in 2010 613.808 models, - 23,8%. Porsche had a very good year: 16.257 models, +6%!!!