03-25-2013, 01:30 PM | #1 | |
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Behind the BMW Sound Design Process
![]() Behind the BMW Sound Design Process Last week, when BMW revealed its new ad signature tone [listen here], we mentioned how much development time and attention was paid to all the sounds that a BMW model makes. BMW has posted a video which provides more insight into this sound design process. Quote:
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03-25-2013, 10:01 PM | #3 |
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well doneeee
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03-26-2013, 01:41 AM | #6 |
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I've seen a similar video about the amount of man hours it takes to create the "right ding"
Now we associate it with ka-ching$$$. As in how much is that beep going to cost!!!
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03-26-2013, 02:45 AM | #7 |
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here's me hoping they'd talk about exhaust notes... oh well...
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03-26-2013, 03:35 AM | #8 | |
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anybody found the name of the lead sound designer weird
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03-26-2013, 03:58 AM | #9 |
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This sounds like PR bullshit.
My brand new F30 335i came with an awful lot of additional creaks, clunks, rattles and crocking noises from the interior, transmission and suspension system. It's been in and out of the workshop since delivery and has spent the last 4 months at our local distributor Performance Motors Singapore with the suspension rattle still unresolved. I deserve to be replaced with a new one. |
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03-26-2013, 04:14 AM | #10 | |
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Remind you we paid well over US$200k for a shitty 3 series, and we get customer service standard for a 5k crap car... |
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03-26-2013, 06:14 AM | #12 |
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I would suggest this is an area where BMW have been least effective to date. Anyone who has heard the awesome woofle of a Maserati V8 and compared it to one from any 'M' car knows what I am talking about. Spending vast amounts of money on chimes, 'dings' and TV commercial mnemonics must come AFTER serving the first priority: make every BMW however small-engined the most exhilirating, precise, best-performance car to drive.
Until then, stop embarassing yourself BMW |
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03-26-2013, 08:45 AM | #13 |
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my first thought is "Fcuk i need gas" but it's just the outside temperature notification.
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03-26-2013, 08:48 AM | #14 | |
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03-26-2013, 10:44 AM | #15 |
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Whoever designed the indicator 'click' on the F3x models should be fired immediately!
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03-26-2013, 12:34 PM | #16 |
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This is awesome, I love how detail oriented BMW is...just the littlest things that add up and sell you to the brand.
As for the exhaust tones, I'm pretty happy with the sound of my X5M. Although I do admit that it should be louder; many performance enthusiasts change the stock exhausts out anyway. Either way, I'd rather have a quiet exhaust and a beast of an engine than an obnoxious exhaust and a weak power plant. |
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03-26-2013, 01:41 PM | #17 | |
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03-26-2013, 04:32 PM | #18 |
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I wish they were more detailed in the explanation of sound creation. While I watched the video, i couldn't help but think of a sound engineer in an enclosed room pressing random buttons like an infant until they found a pleasant one.
seems almost like a waste of time to me. for all i could care, the indicator could sound like a girl clapping their ass and the seat belt sound like a flapping vagina. if the car drives good, and performs without compromise, that's all that would matter to me. then again, i came from the jdm scene where my car trembled like a race car at idle due to the race mounts. |
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03-26-2013, 05:02 PM | #19 | |
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03-26-2013, 05:40 PM | #20 | |
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03-26-2013, 08:34 PM | #21 |
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I would like to meet the sound 'designer' who added the 'squeaking like a tiny mouse' sound to my 1M's passenger side window when wet.
So, I could punch him in the nose. ![]() ![]() ![]() ![]()
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03-26-2013, 08:52 PM | #22 |
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Maybe the BMW engineers need to work a little bit harder on getting more exciting sounds from the M engines. The best M sounds all came from past engines. The best being the high revving V10 (E60, E63) followed by the high revving V8 (E90/E92) and then high revving 3.2 liter inline-6 (E46), also E39 (V8 in M5).
The new M5 and M6 engines need to sound more aggressive. Do you hear that sound engineers. So please give that M4 some mean sound track.
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