BMW vs. Audi ads are back!! now in Hong Kong...

OverDrive · 04-26-2010, 09:48 AM

From WorldCarFans:

Things are heating up in the advertising battle between BMW and Audi.

In this latest offensive, BMW has purchased a huge ad space on a billboard directly above Audi of Hong Kong. A massive advertisement for the new 5-Series sits on a wall over the showroom windows, all but completely displacing the Audi dealership from view.

The ad war between the two German premium brands began a while ago, with competing billboards in California and repeated jabs at each other in European print ads. Lately, the campaign escalated when Audi aired a commercial in the U.S. during the Olympics which referred to BMW as "second best".

Now, the next move is up to Audi. But what they may want to do first is figure out who's fault it is for allowing the billboard space above its Hong Kong dealership to be purchased by the competition.

http://www.worldcarfans.com/11004262...audi-hong-kong
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Sniz · 04-26-2010, 11:01 AM

location location location

pmeloche · 04-26-2010, 10:24 PM

Second thread on the same subject in less than 24 hours.

5soko · 04-26-2010, 11:01 PM

ROFL!!!!!!!!!!!

ibeclueless · 04-26-2010, 11:14 PM

wow right on the audi dealership, good one

Saigon · 04-26-2010, 11:24 PM

nice

OverDrive · 04-26-2010, 11:33 PM

Quote:

Originally Posted by pmeloche

Second thread on the same subject in less than 24 hours.

link?

I made sure to search this section of the forum (the right one for this type of thing anyways) before I posted
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Labrada_Exoticz · 04-27-2010, 12:19 AM

Quote:

Originally Posted by OverDrive

link?

I made sure to search this section of the forum (the right one for this type of thing anyways) before I posted

http://www.m3post.com/forums/showthread.php?t=379434

Dan in PA · 04-27-2010, 03:58 AM

Go Audi!

pmeloche, where's that repost motivational poster at?

Donbona · 04-27-2010, 09:16 AM

Excellent!!

DougLikesBMW · 04-27-2010, 10:55 AM

What's the point? Doesn't Audi know that BMW is superior?

Great ad placement.

escobar929 · 04-27-2010, 11:00 AM

Quote:

Originally Posted by pmeloche

Second thread on the same subject in less than 24 hours.

actually theres 3

josephr25 · 04-27-2010, 12:22 PM

A new low for BMW.

OverDrive · 04-27-2010, 01:25 PM

The others are reposts, this is not a repost as it was posted before the others were. you guys should look at the dates
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Respek · 04-27-2010, 01:28 PM

I bet people won't be able to tell the difference between them two, thinking they've purchased a BMW at the Audi-dealer or vice versa (just as 80% of the 1er owners thought their car was FWD).

Kiemyster · 04-27-2010, 08:46 PM

Quote:

Originally Posted by Respek

I bet people won't be able to tell the difference between them two, thinking they've purchased a BMW at the Audi-dealer or vice versa (just as 80% of the 1er owners thought their car was FWD).

those 1 series owners are good sports in all fairness

BMW seems to be winning in the ad war imho.... just for the record.

OlivaresAnthony · 04-27-2010, 10:44 PM

lol...taking the fight to the enemy's front door...literally!

pmeloche · 04-27-2010, 10:54 PM

Quote:

Originally Posted by Dan in PA

Go Audi!

pmeloche, where's that repost motivational poster at?

I never tire of that one.

Alext · 05-06-2010, 03:28 AM

I saw this when I was in HK...it looked fantastic and very suprising in real life. I had a little chuckle to myself.

lux.sh · 05-06-2010, 05:02 AM

thats kinda messed up...

1013mm · 05-07-2010, 10:48 AM

hahaha i know where that is....

me90kreuz · 09-19-2012, 10:14 AM

haha~ been awhile. what have audi response to this?

04-26-2010, 09:48 AM	#1
OverDrive CHEAT TO WIN!! 155 Rep 1,347 Posts Drives: E92 M3, 718 GT4 Join Date: Oct 2007 Location: Toronto iTrader: (0)	BMW vs. Audi ads are back!! now in Hong Kong... From WorldCarFans: Things are heating up in the advertising battle between BMW and Audi. In this latest offensive, BMW has purchased a huge ad space on a billboard directly above Audi of Hong Kong. A massive advertisement for the new 5-Series sits on a wall over the showroom windows, all but completely displacing the Audi dealership from view. The ad war between the two German premium brands began a while ago, with competing billboards in California and repeated jabs at each other in European print ads. Lately, the campaign escalated when Audi aired a commercial in the U.S. during the Olympics which referred to BMW as "second best". Now, the next move is up to Audi. But what they may want to do first is figure out who's fault it is for allowing the billboard space above its Hong Kong dealership to be purchased by the competition. http://www.worldcarfans.com/11004262...audi-hong-kong ________ Marijuana Strains ________ Fidelity Bond Forum ________ Amazon Gift Cards ________ MARIJUANA VAPORIZER Last edited by OverDrive; 04-14-2011 at 11:02 PM..
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04-26-2010, 11:01 AM	#2
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04-26-2010, 10:24 PM	#3
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04-26-2010, 11:01 PM	#4
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04-26-2010, 11:14 PM	#5
ibeclueless What 143 Rep 9,325 Posts Drives: E92 328xi Join Date: Mar 2009 Location: Quincy, MA iTrader: (1)	wow right on the audi dealership, good one __________________ E92 328xi Space Gray Aero Lip \| M3 Side Skirts \| CF Performance Spoiler \| ACS Roof \| Gloss Black Grilles \| LUX H8 Angels \| BMW Performance Exhaust My E92 Photos
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04-27-2010, 03:58 AM	#9
Dan in PA Captain 95 Rep 729 Posts Drives: 2007 E92 335i Join Date: Sep 2008 Location: PA iTrader: (0) Garage List 2013 BMW Z4 sDrive35i [0.00]	Go Audi! pmeloche, where's that repost motivational poster at? __________________ 2013 BMW Z4 sDrive35i\|DCT\|M-Sport\|iDrive\|Premium Sound\|Heated Seats\|Comfort Access\|PDC\|Deep Sea Blue\|Cream [At the port of exit awaiting a shipping vessel since 8/17/12]
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04-27-2010, 10:55 AM	#11
DougLikesBMW Fapmin 464 Rep 2,660 Posts Drives: '03 E46 330Ci Join Date: Mar 2007 Location: Plano, Texas iTrader: (0)	What's the point? Doesn't Audi know that BMW is superior? Great ad placement.
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04-27-2010, 12:22 PM	#13
josephr25 Major 77 Rep 1,456 Posts Drives: 2008 E92 335i Join Date: Aug 2008 Location: Irvine, CA iTrader: (2) Garage List 2008 BMW 335i Coupe [0.00]	A new low for BMW.
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04-27-2010, 01:25 PM	#14
OverDrive CHEAT TO WIN!! 155 Rep 1,347 Posts Drives: E92 M3, 718 GT4 Join Date: Oct 2007 Location: Toronto iTrader: (0)	The others are reposts, this is not a repost as it was posted before the others were. you guys should look at the dates ________ Vaporizer Answer ________ Ford Ce14 Platform History ________ HARMED BY PRILOSEC ________ Ship sale Last edited by OverDrive; 04-14-2011 at 11:03 PM..
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04-27-2010, 01:28 PM	#15
Respek Private First Class 2 Rep 141 Posts Drives: Japan Red E90 325i Join Date: Apr 2009 Location: Stockholm iTrader: (0)	I bet people won't be able to tell the difference between them two, thinking they've purchased a BMW at the Audi-dealer or vice versa (just as 80% of the 1er owners thought their car was FWD).
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04-27-2010, 10:44 PM	#17
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05-06-2010, 03:28 AM	#19
Alext Banned 159 Rep 2,042 Posts Drives: B M W Join Date: Apr 2008 Location: Everest iTrader: (2)	I saw this when I was in HK...it looked fantastic and very suprising in real life. I had a little chuckle to myself.
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05-06-2010, 05:02 AM	#20
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09-19-2012, 10:14 AM	#22
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