BMW Ads Get New Signature Sound Logo. Here's How It Sounds

venkata · 03-24-2013, 03:15 AM

Definatley the old one

Rafale · 03-24-2013, 03:33 AM

Old one sounds powerful and assertive. New one is flimsy. Why did they change?

bastiN54 · 03-24-2013, 04:52 AM

just saw the spot in germany during the F1 Race with the old sound in it.

Efthreeoh · 03-24-2013, 09:33 AM

"And how can I create a sound logo that clearly differentiates the brand from other brands—especially other automotive brands? Important criteria for the development process included global cultural compatibility, variability of application, brand fit and recognition value.”

Wow, I always thought just the BMW car alone did this, with rear-wheel drive, a manual transmission, fine naturally aspriated in-line 6 engine, and great handling and braking... How about trying that (again).

A fancy sound signature at the end of a commercial is supposed to entice me to by a BMW? Not.

03-24-2013, 03:15 AM	#67
venkata Lieutenant 27 Rep 583 Posts Drives: F30 330e MSport Join Date: Jan 2013 Location: Lancashire iTrader: (0)	Definatley the old one __________________ Driving: F30 330e // /M-Sport \| Mineral Grey \| Coral Red Leather \| M Sport Plus Pack \| Media Pro Plus Pack \| Active Security Pack \| Adaptive LED Lights \| Advanced Parking Pack \| Interior Comfort Pack \| Enhanced Bluetooth with Wireless Charging\| Black Performance Grill \| Heated Seats \| Heated Steering \| Speed Limit Display
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03-24-2013, 03:33 AM	#68
Rafale Zed Quatre 24 Rep 410 Posts Drives: '11 Z4 35is & '11 535xi GT Join Date: Jun 2010 Location: Portland, OR. USA iTrader: (1) Garage List 2011 535i GT xDrive [0.00] 2011 Z4 35is [7.00]	Old one sounds powerful and assertive. New one is flimsy. Why did they change? __________________
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03-24-2013, 04:52 AM	#69
bastiN54 möp 10 Rep 465 Posts Drives: e92 335i N54 Join Date: Feb 2012 Location: Germany iTrader: (1)	just saw the spot in germany during the F1 Race with the old sound in it. __________________ dude, i almost had you!
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03-24-2013, 09:33 AM	#70
Efthreeoh General 19158 Rep 19,710 Posts Drives: The E90 + Z4 Coupe & Z3 R'ster Join Date: May 2012 Location: Virginia iTrader: (0)	"And how can I create a sound logo that clearly differentiates the brand from other brands—especially other automotive brands? Important criteria for the development process included global cultural compatibility, variability of application, brand fit and recognition value.” Wow, I always thought just the BMW car alone did this, with rear-wheel drive, a manual transmission, fine naturally aspriated in-line 6 engine, and great handling and braking... How about trying that (again). A fancy sound signature at the end of a commercial is supposed to entice me to by a BMW? Not.
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