[Jason]

BIMMERPOST NEWS

BMW USA Reports December and 2013 Sales, Breaking All-Time Sales Record

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BMW Group U.S. Reports December and 2013 Sales

January 1, 2014

BMW Group U.S. breaks all-time sales record
BMW brand sets new record
MINI brand sets new records
BMW Motorcycle sales up 17.6 percent

Woodcliff Lake, NJ – January 3, 2014… The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 43,981 vehicles, an increase of 0.3 percent from the 43,855 vehicles sold in the same month a year ago. At year end, the BMW Group (BMW and MINI combined) is up 8.1 percent on sales of 375,782 compared to 347,583 in 2012, a new record for the BMW Group U.S.

“Deep freeze and blizzards didn’t slow us down as BMW Group in the U.S. shattered previous sales records in 2013, including BMW and MINI brands individually,” said Ludwig Willisch, President and CEO, BMW of North America. “We are already picking up speed in 2014 with the new models we’ll show at Detroit in a week, then our sponsorship of Team USA at the Winter Olympics and that’s just the beginning.”

BMW Brand Sales

Sales of BMW brand vehicles in December totaled 37,389 compared to 37,399 vehicles sold in December, 2012. For the year, the BMW brand is up 9.9 percent in 2013 on sales of 309,280 compared to 281,460 sold in 2012. BMW sales of 309,280 in 2013 smashed the previous record set in pre-recession 2007 (293,795).

In December, best performing vehicles included the 3 and 4 Series, up 55.8 percent to 16,737 units; and the 1 series up 37.3 percent to 1,039.

BMW Pre-Owned Vehicles – best year ever
In December, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 12 percent to 18,743 vehicles compared to the 16,728 vehicles sold in December, 2012. For 2013, BMW used vehicle sales are up 10.8 percent on volume of 182,219 compared to 164,524 in the same period of 2012.

MINI Brand Sales – best year and month ever

MINI USA reported the best December ever with sales of 6,592 automobiles, an increase of 2.1 percent from the 6,456 sold in the same month a year ago. For the year, MINI sales in the U.S. are up 0.6 percent to 66,502 compared to 66,123 in 2012, a new record.

MINI Pre-Owned Vehicles – best year ever
In December, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,954 automobiles, an increase of 25.1 percent from the 1,562 sold in December, 2012. For year year, MINI used vehicle sales are up 21.6 percent on volume of 22,033 compared to 18,114 in the same period of 2012.

[cc3]

These figures always amuse me in how they are presented. If you keep introducing new variations and models you would expect total sales to increase!! I'd be more worried about things like the drop in X3 sales etc

In the UK BMW market share is down year on year and they have been overtaken by Audi

[ace10]

Ignore the spin... BMW got their lunch money stolen.


Audi +13.5% YoY
Mercedes +14% YoY
Jag/LR +17% YoY
Cadillac +22% YoY


Look at those SUV sales #'s...

[torzeck]

3 and 4 series are way up but everything else is down. I agree with the other poster regarding the slump in the should be high volume X3.
A little concerning.

[Vervain]

This doesn't look good to me. Only the 1,3/4,6 increased in sales.

It's nice to see that there are 1 series enthusiasts.

[PhillyNate]

Mtacular

[Suprgnat]

Originally Posted by ace10

Ignore the spin... BMW got their lunch money stolen.


Audi +13.5% YoY
Mercedes +14% YoY
Jag/LR +17% YoY
Cadillac +22% YoY


Look at those SUV sales #'s...

BMW/Mini's sale haven't increased as fast, but they're still increasing at a healthy rate. I hardly think they "got their lunch money stolen" because they could only increase their sales 8.1% in a market they already dominate.

2013 U.S. sales:
BMW\Mini = 375,782
Audi = 158,061
Mercedes\SMART=321,798
Jag\LR = 66,962
Cadillac = 182,543

[rayg]

It's interesting to note that BMW sold more new cars this year than Audi in the US despite Audi's percentage being up 13.5% vs 8.1% because BMW sold more than twice as many cars in the US.

[PawnStar]

I wonder, do these 'sales' numbers represent retail sales to consumers or wholesale sales to dealers? If it's to dealers, the numbers are rather meaningless...

[ace10]

Originally Posted by Suprgnat

BMW/Mini's sale haven't increased as fast, but they're still increasing at a healthy rate. I hardly think they "got their lunch money stolen" because they could only increase their sales 8.1% in a market they already dominate.

2013 U.S. sales:
BMW\Mini = 375,782
Audi = 158,061
Mercedes\SMART=321,798
Jag\LR = 66,962
Cadillac = 182,543

Spin, baby, spin.

Losing market share, is losing market share, is losing market share.

BMW even lost the #1 spot this year for luxury sales. They barely kept pace with the overall growth in the new auto market. That is not "dominating."

[Luminor513]

Originally Posted by ace10

Spin, baby, spin.

Losing market share, is losing market share, is losing market share.

BMW even lost the #1 spot this year for luxury sales. They barely kept pace with the overall growth in the new auto market. That is not "dominating."

BMW is clearly not growing at the pace of other luxury makers, maybe they need to stop making 10 variations of every platform and focus more on vehicles that consumers actually want. Get rid of vehicles that just dilute the brand like X4, 3GT, 5GT etc.

[Chihuahua]

Originally Posted by Luminor513

maybe they need to stop making 10 variations of every platform and focus more on vehicles that consumers actually want.

+1.