[Jason]

BIMMERPOST NEWS

BMW Group sets new sales record in November

15
COMMENTS

Tweet

December 10, 2014

Worldwide sales up 7.6% with 188,342 deliveries
Year-to-date deliveries increase 7.1% to total 1,902,699
MINI achieves new record for November, up 16.7% to 29,018
Robertson: Confident of record high for the whole year

Munich. November saw global demand for BMW Group vehicles increase to a new record high. Worldwide, a total of 188,342 BMW, MINI and Rolls-Royce vehicles were delivered (prev. yr. 174,992 / +7.6%). In the first eleven months of the year, sales of BMW Group vehicles totalled 1,902,699, an increase of 7.1% on the same period last year (prev. yr. 1,777,012).

Ian Robertson, Member of the Board of Management of BMW AG responsible for Sales and Marketing BMW said, “November continues the sales growth we have seen throughout the year. Our new models have made a very good start, while our core models continue to record a steady increase in sales. We can now be confident of achieving our target of selling over two million vehicles by the end of the year, a new record for the BMW Group.”

Deliveries of BMW brand vehicles increased 6.2% to total 158,953 vehicles in November, marking a new record for the month (prev. yr.149,659). Year-to-date sales for the brand also reached a new high with 1,633,722 vehicles delivered to customers, an increase of 9.0% on the same period last year (1,499,303).

After only two full months on sale, the BMW 2 Series Active Tourer has been delivered to 6,918 customers. The BMW 4 Series models have achieved sales totalling 104,910 so far this year and 16,204 customers worldwide have taken delivery of the BMW X4 since it came onto the market in July. The brand’s longer-established core models also show steady growth in sales. The BMW 3 Series has increased sales by 2.8% in the year-to-date (432,064 / prev. yr. 420,401). Sales of the BMW 5 Series are up 2.5% compared to the first 11 months of last year (340,423 / prev. yr. 332,274). Meanwhile deliveries of the BMW X5 continue to show strong double-digit growth, up 34.7% in the year-to-date (131,425 / prev. yr. 97,574).

Sales of the innovative BMW i vehicles this year total almost 15,000. Global deliveries of the BMW i3 stand at 13,849 while the BMW i8 has been handed over to 1,129 customers in total since it went on sale in the summer.

November saw the MINI brand reach a new high for the month. Global deliveries totalled 29,018, an increase of 16.7% compared to the same month last year (24,873). The all-new third-generation core MINI three-door model saw sales increase 26.3% compared to November last year (13,248 / prev. yr. 10,488) whilst the newly launched MINI five-door model achieved total sales of 4,033 in the month. The model change earlier this year continues to affect the brand’s year-to-date figures; deliveries total 265,404, down 3.3% on the first 11 months of last year (274,575).

BMW Motorrad sales continue to develop positively. A total of 7,411 motorcycles and maxi-scooters were delivered to customers in November (prev. yr. 7,342 / +0.9%). In the year-to-date, BMW Motorrad sales total 116,463, an increase of 7.0% on the same period last year (108,872).

In all regions, sales of BMW Group vehicles have increased compared to the first eleven months of last year.

BMW and MINI brand vehicle deliveries in Europe rose to a total of 80,550 in November, up 11.1% on the same month last year (72,473). Deliveries for the first eleven months of the year are up 4.8% in the region, totalling 822,050 (prev. yr. 784,393). Sales growth is spread across Europe with many markets showing sustained, steady development. For example, BMW and MINI registrations in the UK, the BMW Group’s fourth biggest market, total 182,922 for the year-to-date, an increase of 6.3% on the same period last year (prev. yr. 172,035), while sales in November are up 20.1% (16,998 / prev. yr. 14,151). Sales of BMW and MINI vehicles in France grew 6.1% in the first eleven months of the year to total 60,371 (prev. yr. 56,922).

Strong growth was also recorded in Asia in November; deliveries in the region increased 9.9% to total 57,825 (prev. yr. 52,636). Year-to-date sales in the region are up 14.0% with a total of 595,101 BMW and MINI brand vehicles delivered to customers (prev. yr. 522,070). In South Korea, sales for the year so far have increased 17.2% (42,430 / prev. yr. 36,193) and Mainland China reported a 17.2% rise in deliveries over the same period (415,209 / prev. yr. 354,153).

Sales in the Americas are on the same level as last November; 44,065 BMW and MINI brand vehicles were delivered to customers in the region (prev. yr. 44,353 / -0.6%). The first eleven months of the year have seen positive growth, with sales across the region totalling 425,031 (prev. yr. 411,014 / +3.4%). In the year-to-date, deliveries in the USA are up 4.8% (347,709 / prev. yr. 331,801) compared to the same period last year while Mexico recorded an increase in sales of 4.9% (13,268 / prev. yr. 12,648).

[VCP]

[M3 Adjuster]

Add in a couple of " non core " Enthusiast models like a two seat, two door Sports car with a roof, along with a 2 series gran coupe and M2 and the model range will be complete !

[Matski]

DILUTION WILL BE THE DOWNFALL OF THE BRAAANNNDDDD..... wait..

Huh, whaddaya know .... despite all the talk after the US sales figures were released, BMW still seem in pretty good shape. I guess they don't need armchair analysts complaining all the time on internet forums to tell them what they need to do after all.

[Diver]

That is an achievement, especially considering the slowdown in China.

[DieGrüneHölle]

Originally Posted by Matski

DILUTION WILL BE THE DOWNFALL OF THE BRAAANNNDDDD..... wait..

Huh, whaddaya know .... despite all the talk after the US sales figures were released, BMW still seem in pretty good shape. I guess they don't need armchair analysts complaining all the time on internet forums to tell them what they need to do after all.

Sales numbers are not what people are referring to when talking about dilution of the brand being the downfall.

[DieGrüneHölle]

i vehicles sales are going to fall short of BMW's forecast. Their projected sales number was small to begin with. All 4 dealers in my area have the same i3's collecting dust on lots.

[vladberca]

At least next year we'll see a model dedicated to enthusiasts: M2

[fecurtis]

Originally Posted by Blipit_

i vehicles sales are going to fall short of BMW's forecast. Their projected sales number was small to begin with. All 4 dealers in my area have the same i3's collecting dust on lots.

Impressive insight considering BMW doesn't publicly release sales forecasts.

[Pauleebe]

Good for BMW as a whole, but I hope they do something to deal with not so great US sales:

http://f30.bimmerpost.com/forums/sho....php?t=1064865

[DieGrüneHölle]

Originally Posted by fecurtis

Impressive insight considering BMW doesn't publicly release sales forecasts.

Except for the fact a BMW report was released earlier this year, that they were doubling production output. They raised sales forecast from 10,000 i3's to 20,000 i3's. Unless the Bimmerpost frontpage thread was complete BS. 20,000 units worldwide is very low volume and they could not meet it. Even including i8 sales in that number.

[Matski]

Originally Posted by Blipit_

Except for the fact a BMW report was released earlier this year, that they were doubling production output. They raised sales forecast from 10,000 i3's to 20,000 i3's. Unless the Bimmerpost frontpage thread was complete BS. 20,000 units worldwide is very low volume and they could not meet it. Even including i8 sales in that number.

You mean this?

April 15, 2014

"Bayerische Motoren Werke AG (BMW), the world’s largest maker of luxury vehicles, has increased production of the i3 electric city car 43 percent to meet demand that has exceeded the carmaker’s initial expectations.

The premium manufacturer in recent weeks has raised daily output to 100 vehicles from 70 previously at the factory in Leipzig, Germany, where the model is assembled, Harald Krueger, BMW production chief, said in an emailed statement to Bloomberg.

BMW has already built more than 5,000 i3s since the start of the year, Krueger said. The current production rate translates to about 20,000 vehicles for the full year, almost twice as much as BMW’s initial sales forecast."

That indicates BMW maximum production capacity, not their forecast.

They forecast around 10k, they're selling more, so they increase production. Simple as that really.

[DieGrüneHölle]

Originally Posted by Matski

You mean this?

That indicates BMW maximum production capacity, not their forecast.

They forecast around 10k, they're selling more, so they increase production. Simple as that really.

Uh oh...wait a second. You just posted earlier BMW doesn't publicly release sales forecast. Now all of sudden they do.

And yes that is the article. BMW forecast was 10,000 units. Then announced they were doubling production, which translates to 20,000 units.

So like I said some of those 20,000 units are now sitting on dealer lots collecting dust.

2 billion euros invested in i-vehicles, with less than 14k units sales. What a success.

[fecurtis]

Originally Posted by Blipit_

Uh oh...wait a second. You just posted earlier BMW doesn't publicly release sales forecast. Now all of sudden they do.

And yes that is the article. BMW forecast was 10,000 units. Then announced they were doubling production, which translates to 20,000 units.

So like I said some of those 20,000 units are now sitting on dealer lots collecting dust.

2 billion euros invested in i-vehicles, with less than 14k units sales. What a success.

I posted that. I stand corrected, but typically companies don't release internal forecast data.

For their investment, I think they'll see a nice return on it in the long run, just not from the sale of i3 and i8 cars directly which should surprise no one. It doesn't take much to realize that niche cars won't yield you much in the way of the bottom line. The R&D used, specifically surrounding the extensive carbon fiber research, will prove useful once they start implementing that tech in other cars.

Did you really think that BMW would spend 2 billion euros on something that'd sell less than 20k units/year?

[Matski]

Originally Posted by Blipit_

Uh oh...wait a second. You just posted earlier BMW doesn't publicly release sales forecast. Now all of sudden they do.

And yes that is the article. BMW forecast was 10,000 units. Then announced they were doubling production, which translates to 20,000 units.

So like I said some of those 20,000 units are now sitting on dealer lots collecting dust.

2 billion euros invested in i-vehicles, with less than 14k units sales. What a success.

Lolwut..

Even if you correlate a production increase to a FORECAST, rather than a DEMAND.. it was 43%... not doubling it.. so with your logic the FORECAST would only have gone up to 14300 units.... but since the article mentions nothing of BMW DOUBLING their FORECAST... you're probably just wrong.

You obviously don't like the i cars, but don't spew bull crap to try and make it seem like you know better than BMW, because you don't.

[M3 Adjuster]

Originally Posted by Matski

Lolwut..

Even if you correlate a production increase to a FORECAST, rather than a DEMAND.. it was 43%... not doubling it.. so with your logic the FORECAST would only have gone up to 14300 units.... but since the article mentions nothing of BMW DOUBLING their FORECAST... you're probably just wrong.

You obviously don't like the i cars, but don't spew bull crap to try and make it seem like you know better than BMW, because you don't.

Blipit. Your " new math " is horrible.


The original forecast was 10k. That forecast never changed.

BMW announced an increased production to meet DEMAND. To date.. 13,849 were sold ...that is 3,849 more vehicles more than they ever intended ( forecast ) to sell.... and that figure will be higher after December.


4-5K more i3 sales than expected is a lot more profit than originally forecast ! Clearly that's a huge win for BMW.


Note that production increased to a 20K annual production. With the production changing mid year, there is no way that 20k units were actually made as the increase In production was mid year. If they simply scale back production to the original forecast, with the current DEMAND, any surplus of vehicles is not going be around long.

Agree with matski that you are clearly reaching and fabricating info.

As others have mentioned.. clearly the overall investment in tech for the I models was not for one vehicle... nor one model year.. and it's clear that they are already beginning to see a quicker rate of return on that investment than originally forecast..

If the i3 begins to track what happened with the X1..... watch out!