01-19-2015, 12:44 PM | #1 |
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Current BMW LCI Strategy
I know that this has been a topic that has been discussed, but my only hope is that BMW recognizes certain deficiencies and corrects them in the future.
Let me start off by saying that regardless of the current taillight design, I will most likely be purchasing an M4 this year. Above all else, driving involvement, pedigree, and over quality are really what is important to me and the M4 really does a good job of hitting these marks. That being said, I really must express how disappointed I am with BMW's LCI "strategy". I think its clear by now that over the last few years BMW has employed a refresh strategy that focuses on the lighting elements of the their vehicles. I can understand how this would be a great cost effective strategy to update vehicles throughout their life. Lighting elements when properly modified can really alter the look of the vehicle without altering "hard points" and when done "responsibly" I think it is a great strategy. Its cost effective and it injects life into the model after a few years. However, after closely viewing the taillamp assemblies of our current generation 3/4 series models I can't help but feel that this strategy is beginning to really affect the overall perceived quality and value in my eyes. I stood next to an f30 435i parked right next to a brand new C400 and was just disappointed. On driving dynamics alone I would take the 435i but I still can't get passed those taillights. It almost seems as though even the plastic used for the assembly is made of cheaper inferior plastic. BMW, give us at least the option of a higher end taillamp assembly with our lighting package and don't just leave that for the LCI. Sorry for the rant guys but I was just so disappointed when I saw that. |
01-19-2015, 12:56 PM | #2 |
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Get the car. You won't even think about the tail lights once you own one. Believe me, I bought my E92 M3 after the LCI and was delighted with the LED tail lights. I was disappointed when I learned that the F82 would have halogens... but I traded up anyway. No regrets at all. The tails looks fantastic regardless of the type of bulb used. This car is so much more than tail lights...
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01-19-2015, 01:19 PM | #3 | |
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01-19-2015, 02:45 PM | #5 | |
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They kind of look like they were designed in the early 1990's |
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01-19-2015, 03:53 PM | #6 |
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I've had my F80 for 5 months now and if you held a gun to my head I still wouldn't be able to tell you what my tail lights even look like. Probably the absolute last thing I'm concerned with on the overall car.
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01-19-2015, 05:36 PM | #7 |
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I too find it annoying and lame that BMW keeps resorting to LED taillight changes as a major feature for their LCI.
I know people say you can't see them, but I also notice how popular tailight swaps become once they are available. Last edited by OneRib; 01-19-2015 at 08:28 PM.. Reason: stupid autocorrect change |
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01-19-2015, 05:43 PM | #8 | |
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01-19-2015, 08:19 PM | #9 | |
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01-19-2015, 08:25 PM | #10 |
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OMG with these taillights and LCI. Its fucking played. I doubt any of the LCI requests have anything else to do with other than "I can't have an old model" obsession.
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01-19-2015, 08:35 PM | #11 | |
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Like I said, watch the tail light swaps that start when LED's are available. |
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01-19-2015, 09:09 PM | #12 | |
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You'd have to look a few years back to notice any significant and actually meaningful LCI upgrades, for example when the E36 M3 went from 3.0 to 3.2 or when the M Roadster went from S52 to S54. Its just BMW trying to siphon your wallets gents. |
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01-19-2015, 09:10 PM | #13 | |
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01-19-2015, 09:12 PM | #14 | |
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01-19-2015, 09:28 PM | #15 | |
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I get where you're coming from. It is a little silly to constantly wait for the next big thing because you will never get anything. No one with a 2015 made a bad choice by not waiting for LCI changes. |
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01-19-2015, 09:36 PM | #16 |
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Not really sure it would be an upgrade, but what about LCI from n54 to N55. From a reliability perspective I would think it is. Furthermore, although it isn't an excuse for BMW, you have to think also that while the LCI models are being sold, they are already developing the current series of vehicles. What that means is that perhaps they had already settled on a specific criteria, and made that decision seperately from decisions of the current model LCI.
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01-20-2015, 12:47 PM | #17 |
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Atleast its not like the E90's where an LCI conversion involved many new body panels. Hopefully the new LCI tails for F3X and F8X will bolt up without needing a new trunk, then we can all just buy them and be happy (kind of)
But yes, I would agree that these tails are deliberately halogen.
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01-20-2015, 08:20 PM | #18 |
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It's a tired strategy that points to a culture of bean-counting.
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01-21-2015, 09:05 AM | #19 | |
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Just admire the rest of the car. M4's are quite nice in person. If it wasn't taillights, it'd be something else BMW does with the LCI. Every manufacturer does it to keep their current gens fresh until a new gen can be introduced. From new engines, more aggressive designs, slightly different interior, trust me people are always bitter for some irrational reason. It's like they want a manufacturer to stop changing a car only because they bought one. Some of the jealousy you read around here is quite petty (not saying your argument is petty, it is weird how they seem to always reserve the lights for an LCI). |
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11-07-2015, 07:26 AM | #20 |
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11-07-2015, 08:58 AM | #21 |
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The M4 has taillights?
I have never understood the fascination with the taillight side... or should I say obsession... to me as long as they are attractive (and not ugly), who cares? It has NOTHING to do with the way the car drives or performs and I rarely ever see them when I'm sitting in the car Show versus Go...
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