[RussB]

Is the X3 M50 included in the 2024 BMW Road Home Sales Event?

https://www.bmwusa.com/special-offer...les-event.html

The webpage mentions the M50, but I see no offer details for it and my local dealer claims the M50 is not part of the sales event. The webpage states the following:

Which BMWs are featured in the 2024 Road Home Sales Event?
This winter, the i4 eDrive40, X5 xDrive50e, and BMW X3 M50 xDrive are featured in the BMW Road Home Sales Event. This all-electric gran coupe, plug-in hybrid SUV, and sporty SUV represent the exciting range of BMWs you can bring home this holiday season.

[MidnightLight]

I looked into this too earlier. The new X3 is featured as part of their marketing campaign, but there aren't actually any BMW special offers for it. They're just using the holiday campaign to highlight the new generation. Kinda misleading.

[avi66]

Originally Posted by MidnightLight

Kinda misleading.

Isn’t that the new tag line for BMW……

[ModernAngel]

Originally Posted by avi66

Isn’t that the new tag line for BMW……

😄 To be fair, the classic BMW tagline is “The Ultimate Driving Machine” not “The Ultimate Luxury Machine” or “The Best Looking Machine”.

So in that aspect, the new X3 remains true to the traditional BMW brand ethos - it’s one of the best driving CUVs in its class for the money. 😉

They don’t promise that it will be beautiful or everyone will like the feel of the door pulls, just that it’ll drive great.

[avi66]

I’m not talking about looks or how it drives. Think a tad of paranoia is coming through. lol

I simply mean BMW marking being sketchy of late .

What’s point of a “sales event” with only three cars, when there’s nothing being offered for one of them ?

[ModernAngel]

Originally Posted by avi66

I’m not talking about looks or how it drives. Think a tad of paranoia is coming through. lol

I didn't say you did. Was just making a general comment related to BMW and their tagline/brand positioning.

[avi66]

Originally Posted by ModernAngel

I didn't say you did. Was just making a general comment related to BMW and their tagline/brand positioning.

Really lol. Just a general comment…..

“They don’t promise that it will be beautiful or everyone will like the feel of the door pulls, just that it’ll drive great.”

If you want the ultimate driving machine maybe there are those that are better at “driving”, but I digress.