BMW set to return to Super Bowl XLV!

Mark · 12-02-2010, 11:04 PM

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According to reports from AdAge, BMW is set to return to Super Bowl XLV after a 10 year advertising hiatus from the most watched event in the US calendar.

According to BMW marketing communications manager Stacy Morris, "We're in the window of our biggest launch period in history and the Super Bowl gives us the stage to make that big impact," the move makes perfect sense given the new X3, new 6-series, new 5-series and 1-Series M arriving on US shores.

BMW's last commercial was 10 years ago back in 2000. The ads were two 30-second spots for the then new BMW X5, estimated to cost $2.1M for those 30 seconds, or $70,000 per second.

BMWUSA has famously split with former ad agency GSD&M and now it seems MDC Partners' Kirshenbaum Bond Senecal & Partners are tapped to take over the advertising reigns for this campaign. Nothing is yet known about what the Ad would be, and I'm sure that is going to be one of their most closely guarded secrets for now. But you can expect EfficientDynamics to figure prominently into the ad(s), and possibly include the VED car itself.

Source and full article: AdAge

E90 Skye · 12-03-2010, 09:16 AM

make it strong BM... and finish the commercial off with the rolling prototype of the Vision :-)

MrHarris · 12-03-2010, 09:44 AM

finish off with prototype that looks epic please, thank you.

ArabianSensation · 12-03-2010, 10:54 AM

Is it bad that I am now looking forward to the BMW Ad more than the actual Superbowl?

I'll still watch... but I'll only really be excited if the Bears or Colts are playing... and I don't think that'll happen this year unfortunately.

TK-421 · 12-03-2010, 11:31 AM

Please show the F10 M5

335iMIAMI · 12-03-2010, 01:37 PM

Quote:

Originally Posted by TK-421

Please show the F10 M5

That would be great.

wontonbomb · 12-03-2010, 03:59 PM

It'll probably be a commercial for the new X3.

machine · 12-04-2010, 02:01 AM

wow, those old x5 ads really suck.

335iTrace · 12-04-2010, 01:59 PM

if they know who is watching it should be geared to all M cars! M3 (e90 and e92) M5, 1M, x5M and x6M! THAT WOULD BE AWESOME TO WATCH! Then have the ED "supercar" drive by

12-02-2010, 11:04 PM	#1
Mark Administrator 7041 Rep 4,203 Posts Drives: 1M Join Date: Mar 2005 Location: USA iTrader: (1) Garage List 2011 BMW 1 Series M ... [8.36]	BMW set to return to Super Bowl XLV! According to reports from AdAge, BMW is set to return to Super Bowl XLV after a 10 year advertising hiatus from the most watched event in the US calendar. According to BMW marketing communications manager Stacy Morris, "We're in the window of our biggest launch period in history and the Super Bowl gives us the stage to make that big impact," the move makes perfect sense given the new X3, new 6-series, new 5-series and 1-Series M arriving on US shores. BMW's last commercial was 10 years ago back in 2000. The ads were two 30-second spots for the then new BMW X5, estimated to cost $2.1M for those 30 seconds, or $70,000 per second. BMWUSA has famously split with former ad agency GSD&M and now it seems MDC Partners' Kirshenbaum Bond Senecal & Partners are tapped to take over the advertising reigns for this campaign. Nothing is yet known about what the Ad would be, and I'm sure that is going to be one of their most closely guarded secrets for now. But you can expect EfficientDynamics to figure prominently into the ad(s), and possibly include the VED car itself. Source and full article: AdAge __________________ BMW 1M. BMW M2. BMW M2.
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12-03-2010, 09:16 AM	#2
E90 Skye Lieutenant 34 Rep 499 Posts Drives: E36 M3 Join Date: May 2009 Location: DFW, Texas iTrader: (1)	make it strong BM... and finish the commercial off with the rolling prototype of the Vision :-) __________________ CURRENT - E36 M3 Alpine White \| BC Coils \| FROMERLY - 2006 Jet Black 330i \| Premium Package \| ZF AT \| LUX 4.0 \| Jlevi M3 Front Bumper \| CF Mtech spoiler \| Gloss Black Grill \| Msport wheel \| Blacklines \| Koni FSD + Eibach Pro-kit \| BMS PBX
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12-03-2010, 09:44 AM	#3
MrHarris yodog 201 Rep 5,024 Posts Drives: '86 Corolla Join Date: Jun 2007 Location: Diamond Bar, Ca iTrader: (5) Garage List 2009 BMW [10.00]	finish off with prototype that looks epic please, thank you. __________________ 2009 E92 M3 \| Alpine White \| Black Extended \| Advan RS \| Turner Test Pipes \| Dinan Axle-Back \| OETuning \| Eibach Springs \| UUC SSK \| VRS Front Lip \| VRS Type I Diffuser \| Matte Black \| RPi Scoops \| MS Filter \| Yokohama AD08 \| F1 Pinnacle Special Thanks: Gintani \| OETuning \| eAs
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12-03-2010, 10:54 AM	#4
ArabianSensation Lieutenant 38 Rep 475 Posts Drives: M3 Join Date: May 2009 Location: Chicago iTrader: (0)	Is it bad that I am now looking forward to the BMW Ad more than the actual Superbowl? I'll still watch... but I'll only really be excited if the Bears or Colts are playing... and I don't think that'll happen this year unfortunately. __________________
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12-03-2010, 11:31 AM	#5
TK-421 Registered Sex Offender 597 Rep 4,757 Posts Drives: E46 M3 \| 1JZ S13 Join Date: Jun 2007 Location: Tampa, FL iTrader: (0)	Please show the F10 M5 __________________ Stop putting stuff like painted reflectors and premium package in your signature. You're embarrassing.
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12-03-2010, 03:59 PM	#7
wontonbomb Captain 127 Rep 798 Posts Drives: TBD Join Date: Sep 2006 Location: USA iTrader: (8)	It'll probably be a commercial for the new X3.
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12-04-2010, 02:01 AM	#8
machine is also an E46 Fanatic 40 Rep 538 Posts Drives: E70 35D Join Date: Jun 2008 Location: Vancouver, BC iTrader: (0)	wow, those old x5 ads really suck.
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12-04-2010, 01:59 PM	#9
335iTrace First Lieutenant 10 Rep 368 Posts Drives: 2011 Audi S5 V8 Join Date: Jul 2009 Location: Charlotte NC iTrader: (0)	if they know who is watching it should be geared to all M cars! M3 (e90 and e92) M5, 1M, x5M and x6M! THAT WOULD BE AWESOME TO WATCH! Then have the ED "supercar" drive by __________________ 08 335i Blk/Blk; Sold: 08 JCW Mini S Graphite/Blk; 08 Tundra Limited; Nautical Blue/Tan SC'ed, borla; 07 H3 Blk/Blk; 05 Subaru STi White/JDM Black int Too many upgrades; 05 IS300 Graphite/Blk Show Car 80% CF; 04 Element (HS DD); 97 E36 Blk / gray Weekend racer
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