[F32Fleet]

Brand Loyalty?
People are brand loyal to cars for one reason or another whether is be cost to maintain/cost to buy/the "badge". I find brand loyalty has little to do with ones ability to afford a certain car but ones priorities. (ex, brother-in-law who makes $250k+ yr, drives a $15k pickup to/from his 20 min commute to work). Having a "nice car" isn't a priority in his life so he's not brand loyal cause he'll buy whatever is cheap and has enough room to drop in a deer.

[donger274]

honda fan drive a honda but die hard M3

[poldim]

Originally Posted by Socom

Brand Loyalty?
People are brand loyal to cars for one reason or another whether is be cost to maintain/cost to buy/the "badge". I find brand loyalty has little to do with ones ability to afford a certain car but ones priorities. (ex, brother-in-law who makes $250k+ yr, drives a $15k pickup to/from his 20 min commute to work). Having a "nice car" isn't a priority in his life so he's not brand loyal cause he'll buy whatever is cheap and has enough room to drop in a deer.

agreed.

[ed328ci]

I like cars. It just happens that BMW has the right "formula" that appeals to me. Of course, Honda (Acura) and Toyota (Lexus) are catching up.

Ed

[shimshimhada]

Originally Posted by Dante

Hmmmmm.....

[Neil]

I'm not brand loyal to anything and that includes cars, toilet paper, food, clothes and everything else in my life. If I buy something from a company and their next iteration disappoints then I switch to something better. I never settle just because of a name.