BMW introduces latest safety innovation

Jason · 04-01-2015, 08:55 AM

BIMMERPOST NEWS

BMW introduces latest safety innovation - BMW Designed Mouthguard

31
COMMENTS

RUGBY stars will be chomping at the bit to get their mouth around the latest innovation in protection from BMW who has developed the ultimate rugby mouthguard which will be rolled out in the lead up to the biggest event in rugby.

England rugby player, Chris Robshaw, has been key in trialing the brand new RU Series which brings BMW’s car safety technology to the rugby field - essential for someone who has made on average 18 impressive tackles a game during the RBS Six Nations.

These specially modified mouthguards are made entirely from ethylene-propylen-dien rubber, the standard protection in the door seals of all BMW models. This development uses tyre tread technology for extra grip as well as BMW’s signature “kidney grille” between the front incisors acting as an elegant respiration vent.

Dr Uwe Gotobekidin, Head of Product Fabrication, said: “We wanted to develop something that could genuinely improve performance and help the face of rugby and we’ve loved getting our teeth into this unique opportunity to collaborate with the sport.

“We understand the importance of marginal gains in improving performance on the pitch and we have employed all our automotive design and engineering skills in delivering this project. We have every confidence it will get the rugby world’s tongues wagging.”

Chris Robshaw, rugby player and chief product tester, said: “When BMW asked if they could help improve our performance by developing a new mouthguard, we bit their hand off at the opportunity.

“It’s been great to be part of the process to develop something that will contribute to the success of players across the country. Not only will it give us added protection during a match, it will also help protect our smiles for the post-match press conference photos.”

rahrah · 04-01-2015, 09:38 AM

I love these bmw April fools jokes...

StealYourFace · 04-01-2015, 09:39 AM

meh...

AwesomeM3 · 04-01-2015, 09:43 AM

Not as good as their print ads from the past, but still pretty good.

Anderw · 04-01-2015, 09:48 AM

Lolwut

ChrisNich117 · 04-01-2015, 09:50 AM

After active sound was released you can't take anything as a joke. I wouldn't be surprised if they offered an exhaust fragrance that is released into the cabin when they make an all electric M car.

ASAP · 04-01-2015, 10:02 AM

Dr. Uwe Gotebekitin

Best part of the article!

EzequielR · 04-01-2015, 10:02 AM

Quote:

Originally Posted by ChrisNich117

After active sound was released you can't take anything as a joke. I wouldn't be surprised if they offered an exhaust fragrance that is released into the cabin when they make an all electric M car.

:

Mr.SugarSkulls · 04-01-2015, 10:05 AM

:bs:

Pharmacist_ · 04-01-2015, 10:14 AM

Quote:

Originally Posted by ASAP

Dr. Uwe Gotebekitin

Best part of the article!

Good stuff

Cuz5150 · 04-01-2015, 10:17 AM

Hillarious

MYovichZ4 · 04-01-2015, 10:23 AM

Quote:

Originally Posted by ASAP

Dr. Uwe Gotebekitin

Best part of the article!

I second the motion

wdeerfield · 04-01-2015, 10:29 AM

are you sure their joke wasnt this?

ZEEM3R · 04-01-2015, 10:39 AM

M3 pickup was the best one so far!

wdeerfield · 04-01-2015, 10:45 AM

Quote:

Originally Posted by ZEEM3R

M3 pickup was the best one so far!

while that was an april fools joke about it going into production. it was a real ute.

http://cdn.bmwblog.com/wp-content/up...-pick-up-1.jpg

aajami · 04-01-2015, 10:51 AM

BMW's IG account posted a cool one today too, showing off a different use for its laser headlights: Party Lights for the M4.

http://instagram.com/p/07xCaFQl7t/

aajami · 04-01-2015, 10:53 AM

Quote:

Originally Posted by ChrisNich117

After active sound was released you can't take anything as a joke. I wouldn't be surprised if they offered an exhaust fragrance that is released into the cabin when they make an all electric M car.

In all seriousness, doesn't Mercedes have a similar feature where they release a fragrance into the cabin?

Golden Arrow · 04-01-2015, 10:53 AM

April fools!

sahajesh · 04-01-2015, 10:53 AM

Quote:

Originally Posted by wdeerfield

are you sure their joke wasnt this?

Yep, the best (worst) joke so far

kardboard · 04-01-2015, 10:58 AM

LMAO the kidney grill had me on the floor.

Now you can get BMWs signature grill... on your grill.

JamieA · 04-01-2015, 11:00 AM

Redefining what it means to get your grills on...

Anderw · 04-01-2015, 11:12 AM

Quote:

Originally Posted by wdeerfield

are you sure their joke wasnt this?

Lolz

04-01-2015, 08:55 AM	#1
Jason Administrator 43691 Rep 21,325 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BMW introduces latest safety innovation - BMW Designed Mouthguard BIMMERPOST NEWS BMW introduces latest safety innovation - BMW Designed Mouthguard 31 COMMENTS Tweet RUGBY stars will be chomping at the bit to get their mouth around the latest innovation in protection from BMW who has developed the ultimate rugby mouthguard which will be rolled out in the lead up to the biggest event in rugby. England rugby player, Chris Robshaw, has been key in trialing the brand new RU Series which brings BMW’s car safety technology to the rugby field - essential for someone who has made on average 18 impressive tackles a game during the RBS Six Nations. These specially modified mouthguards are made entirely from ethylene-propylen-dien rubber, the standard protection in the door seals of all BMW models. This development uses tyre tread technology for extra grip as well as BMW’s signature “kidney grille” between the front incisors acting as an elegant respiration vent. Dr Uwe Gotobekidin, Head of Product Fabrication, said: “We wanted to develop something that could genuinely improve performance and help the face of rugby and we’ve loved getting our teeth into this unique opportunity to collaborate with the sport. “We understand the importance of marginal gains in improving performance on the pitch and we have employed all our automotive design and engineering skills in delivering this project. We have every confidence it will get the rugby world’s tongues wagging.” Chris Robshaw, rugby player and chief product tester, said: “When BMW asked if they could help improve our performance by developing a new mouthguard, we bit their hand off at the opportunity. “It’s been great to be part of the process to develop something that will contribute to the success of players across the country. Not only will it give us added protection during a match, it will also help protect our smiles for the post-match press conference photos.”
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04-01-2015, 09:38 AM	#2
rahrah /// csl 85 Rep 67 Posts Drives: e46 m3 csl Join Date: Jan 2009 Location: uk iTrader: (0)	I love these bmw April fools jokes...
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04-01-2015, 09:39 AM	#3
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04-01-2015, 09:48 AM	#5
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04-01-2015, 09:50 AM	#6
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04-01-2015, 10:02 AM	#7
ASAP Major General 10895 Rep 9,065 Posts Drives: '23 X3 M40i Join Date: Sep 2012 Location: FL iTrader: (0)	Dr. Uwe Gotebekitin Best part of the article! __________________ 2 x N54 -> 1 x N55 -> 1 x S55-> 1 x B58
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04-01-2015, 10:05 AM	#9
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04-01-2015, 10:29 AM	#13
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04-01-2015, 10:39 AM	#14
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04-01-2015, 10:51 AM	#16
aajami Brigadier General 436 Rep 4,567 Posts Drives: Space Gray '09 E92 M3 Join Date: Dec 2008 Location: Manhattan Beach, CA iTrader: (4)	BMW's IG account posted a cool one today too, showing off a different use for its laser headlights: Party Lights for the M4. http://instagram.com/p/07xCaFQl7t/ __________________ '09 E92 M3: Space Gray, Black, Carbon Leather \| ZTP 2MK ZPP 2MT 6FL \| link 1 / link 2 Mods: M Performance exhaust \| ZCP retrofit \| Euro airbox \| GTS DCT flash \| JPN 240 ECU flash \| Euro LCI taillights \| CRT lip \| OEM alarm retrofit \| Space Gray bumper plugs \| BMW Performance: Mk. II spoiler / Mk. II non-electronic steering wheel / mirror caps / front grilles / side gills / intake louvers / emblem
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04-01-2015, 10:53 AM	#18
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04-01-2015, 10:58 AM	#20
kardboard Second Lieutenant 33 Rep 293 Posts Drives: 2006 M3, 2010 135i, 2004 WRX Join Date: Feb 2010 Location: Texas iTrader: (0) Garage List 2010 135i [6.00] 2004 WRX [8.00]	LMAO the kidney grill had me on the floor. Now you can get BMWs signature grill... on your grill. __________________ 2006 M3: Individual Blue Onyx on Black. MT
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