BMW is #2 Most Valuable Car Brand in the World

Jason · 06-08-2016, 03:23 AM

BIMMERPOST NEWS

BMW is #2 Most Valuable Car Brand

25
COMMENTS

BMW has been ranked as the second most valuable car brand in the world, behind only Toyota, according to the BrandZ Top 100 Most Valuable Global Brands study released today by market researcher Millward Brown.

BMW's brand value rose 2% to $26.8 billion from last year's study.

“BMW has tremendous brand experience about it and the actual drivability of its models remains incredible and attractive,” said Peter Walshe, Global BrandZ director at Millward Brown.

BMW ranked #33 overall when compared to brands among all industries.

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GotE46M · 06-08-2016, 03:53 AM

I'm really surprised at some of the Chinese companies on there for valuable global brands. BMW not very surprised after Toyota.

fecurtis · 06-08-2016, 09:12 AM

I see my company managed to find it's way on there.

Vector Pilot · 06-08-2016, 11:47 AM

Extraordinary, for Toyota, expect no less from BMW.

rjd598 · 06-08-2016, 11:50 AM

can't argue with that

TheBingoBalls · 06-08-2016, 11:59 AM

Actually surprised to see Nike that low.

dkhm3 · 06-08-2016, 12:27 PM

We are #2! Yeah for #2!

bradleyland · 06-08-2016, 01:00 PM

This has nothing to do with BMW's placement on the list, but the "BrandZ Brand Value" list has, and always will be, a completely smoked up line of bullshit. Millward Brown doesn't publish their methodology, and there are clear conflicts of interest.

Valuation is a subjective business to begin with. The only way a valuation has any credibility is if the methodology is clear and transparent. The inputs for the valuation of each ranked member must also be shared, because they may be open to scrutiny. Without this information, who's to say the author of the list hasn't fabricated the ranking?

The entire list is just a marketing piece for a marketing firm. One thing is for sure, they're committed to it. They've been slinging this thing around for years.

Some light reading on the topic: http://www.marketingweek.com/2011/09...he-full-story/

PARTSFROMERIK · 06-08-2016, 01:08 PM

Tesla has really grown in such a short amount of time.

E9TOU · 06-08-2016, 01:24 PM

I'm really surprised not to see GM on this list especially when Land Rover and Tesla are.

Jadar · 06-08-2016, 01:28 PM

Quote:

Originally Posted by fecurtis

I see my company managed to find it's way on there.

Me too, good ole Ford

tc328 · 06-08-2016, 01:51 PM

This dont mean shit

clbmw · 06-08-2016, 03:02 PM

... Yet can't produce a supercar

Sorry to harp on about this but it is a bit lame

JustinGTP · 06-08-2016, 03:10 PM

BMW is number 1 in my books

BMWSource · 06-08-2016, 03:40 PM

BMW is the best! I'm proud to be a BMW guy. When it comes to true drivers cars BMW is always the ultimate driving machine.

raysspl · 06-08-2016, 04:48 PM

Glad to see this. Although, Tesla is coming up & probably real fast too.

Jim B · 06-08-2016, 05:45 PM

Quote:

Originally Posted by JustinGTP

BMW is number 1 in my books

They're up there in mine too.

08njSTEP · 06-08-2016, 06:01 PM

Right after Wal-Mart. Woooo Hooooo. How was IBM ranked so high. Most people under 40 have no idea what IBM even does.

SakhirM4 · 06-08-2016, 06:08 PM

Quote:

Originally Posted by clbmw

... Yet can't produce a supercar

Sorry to harp on about this but it is a bit lame

How many car companies do?

clbmw · 06-08-2016, 06:10 PM

Quote:

Originally Posted by SakhirM4

Quote:

Originally Posted by clbmw

... Yet can't produce a supercar

Sorry to harp on about this but it is a bit lame

How many car companies do?

3 4 5 6 7 9

perhaps I'm being a little liberal with the term supercar

dbjb · 06-08-2016, 09:57 PM

Unsure I can believe or want to believe with Marlboro being so big. Is this real?!

ZEEM3R · 06-08-2016, 10:25 PM

So BMW is the 1st loser

JK

06-08-2016, 03:23 AM	#1
Jason Administrator 43664 Rep 21,325 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BMW is #2 Most Valuable Car Brand in the World BIMMERPOST NEWS BMW is #2 Most Valuable Car Brand 25 COMMENTS Tweet BMW has been ranked as the second most valuable car brand in the world, behind only Toyota, according to the BrandZ Top 100 Most Valuable Global Brands study released today by market researcher Millward Brown. BMW's brand value rose 2% to $26.8 billion from last year's study. “BMW has tremendous brand experience about it and the actual drivability of its models remains incredible and attractive,” said Peter Walshe, Global BrandZ director at Millward Brown. BMW ranked #33 overall when compared to brands among all industries.
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06-08-2016, 11:47 AM	#4
Vector Pilot Lieutenant 35 Rep 501 Posts Drives: 2014 Z4 28i Join Date: Dec 2006 Location: Chicago Metro iTrader: (0)	Extraordinary, for Toyota, expect no less from BMW.
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06-08-2016, 11:50 AM	#5
rjd598 Banned 1772 Rep 6,696 Posts Drives: F30 340i Join Date: Jan 2009 Location: San Diego,CA iTrader: (2) Garage List 2016 BMW 340i [0.00]	can't argue with that
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06-08-2016, 11:59 AM	#6
TheBingoBalls Brigadier General 4293 Rep 4,853 Posts Drives: BMW Join Date: Mar 2011 Location: Toronto, Ontario iTrader: (1) Garage List 2018 F36 BMW 440i x ... [0.00]	Actually surprised to see Nike that low.
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06-08-2016, 12:27 PM	#7
dkhm3 Brigadier General 1885 Rep 3,341 Posts Drives: 991.2 GT3 2020 X3MC Join Date: Jan 2009 Location: Orange County iTrader: (0)	We are #2! Yeah for #2! __________________ Currently: 2018 GT3 2020 X3MC Previously: 1999 M3 2002 M3 2005 S4 2008 C63 2015 M3 2016 X5M 2019 911S
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06-08-2016, 03:53 AM	#2
GotE46M Lieutenant 60 Rep 435 Posts Drives: Few M cars. Join Date: Dec 2011 Location: O.C, Socal iTrader: (2)	I'm really surprised at some of the Chinese companies on there for valuable global brands. BMW not very surprised after Toyota.
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06-08-2016, 09:12 AM	#3
fecurtis Banned 3271 Rep 6,299 Posts Drives: 2014 BMW 335i M-Sport Join Date: Jan 2014 Location: Arlington, VA iTrader: (0)	I see my company managed to find it's way on there.
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06-08-2016, 01:00 PM	#8
bradleyland TIM YOYO 1506 Rep 3,282 Posts Drives: 2013 M3 Join Date: Jun 2010 Location: Vero Beach, FL iTrader: (0) Garage List 2019 BMW R1250GS [0.00] 2013 BMW X3 xDrive28i [0.00]	This has nothing to do with BMW's placement on the list, but the "BrandZ Brand Value" list has, and always will be, a completely smoked up line of bullshit. Millward Brown doesn't publish their methodology, and there are clear conflicts of interest. Valuation is a subjective business to begin with. The only way a valuation has any credibility is if the methodology is clear and transparent. The inputs for the valuation of each ranked member must also be shared, because they may be open to scrutiny. Without this information, who's to say the author of the list hasn't fabricated the ranking? The entire list is just a marketing piece for a marketing firm. One thing is for sure, they're committed to it. They've been slinging this thing around for years. Some light reading on the topic: http://www.marketingweek.com/2011/09...he-full-story/ __________________ His: *2019 R1250GS* - Black Hers: 2013 X3 28i - N20 Mineral Silver / Sand Beige / Premium, Tech Past: 2013 ///M3 - Interlagos Blue Black M-DCT Past: 2010 135i - TiAg Coral Red 6MT ///M-Sport**
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06-08-2016, 01:08 PM	#9
PARTSFROMERIK Private 24 Rep 54 Posts Drives: E46 M3 Join Date: Nov 2015 Location: Pembroke Pines iTrader: (0)	Tesla has really grown in such a short amount of time.
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06-08-2016, 01:24 PM	#10
E9TOU Captain 233 Rep 646 Posts Drives: 2010 E92 335i Join Date: Apr 2008 Location: Goleta, CA iTrader: (2) Garage List 2010 BMW E92 335 [8.00]	I'm really surprised not to see GM on this list especially when Land Rover and Tesla are.
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06-08-2016, 01:51 PM	#12
tc328 Lieutenant 372 Rep 530 Posts Drives: 328 Join Date: Apr 2007 Location: bstny iTrader: (3) Garage List 2007 3 [0.00]	This dont mean shit
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06-08-2016, 03:02 PM	#13
clbmw Major 643 Rep 1,491 Posts Drives: 320d M135i Join Date: Apr 2012 Location: UK iTrader: (0)	... Yet can't produce a supercar Sorry to harp on about this but it is a bit lame
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06-08-2016, 03:10 PM	#14
JustinGTP Captain 60 Rep 602 Posts Drives: '13 MINI Paceman JCW Join Date: Dec 2011 Location: Calgary, Alberta iTrader: (0)	BMW is number 1 in my books __________________ '09 LCI 335i E90 in BSM over Oyster Dakota Leather, Manual, Sport, Navigation, Individual Audiophile, Executive, Active Steering, JB4 + MHD BEF, 335is Exhaust w/AWE Tuning Tips, AFE DCI, Euro Tails/Fog Light Switch, various painted and other OEM + mods, 19" M5 reps summer '13 MINI Cooper S Paceman JCW R61in Light White & Black Roof/Mirror Caps/Sport Stripes, Loaded + Rare
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06-08-2016, 03:40 PM	#15
BMWSource Member 44 Rep 97 Posts Drives: 2006 BMW E90 330Xi Join Date: May 2016 Location: Toronto ON Canada iTrader: (0) Garage List 2006 BMW 330Xi Pre LCI [0.00]	Best performance cars for daily drivers BMW is the best! I'm proud to be a BMW guy. When it comes to true drivers cars BMW is always the ultimate driving machine.
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06-08-2016, 04:48 PM	#16
raysspl Brigadier General 992 Rep 3,000 Posts Drives: walking, bicycle, & bus Join Date: Jan 2015 Location: SoCal iTrader: (0)	Glad to see this. Although, Tesla is coming up & probably real fast too. __________________ re
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06-08-2016, 06:01 PM	#18
08njSTEP Captain 795 Rep 762 Posts Drives: '07 335i, '66 SS396 Chevelle Join Date: Dec 2015 Location: Manchester, NH iTrader: (0)	Right after Wal-Mart. Woooo Hooooo. How was IBM ranked so high. Most people under 40 have no idea what IBM even does.
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06-08-2016, 09:57 PM	#21
dbjb I sweat pheromones 209 Rep 2,103 Posts Drives: e92 335i, retired SLK55 Join Date: Jul 2009 Location: NorCal iTrader: (25)	Unsure I can believe or want to believe with Marlboro being so big. Is this real?!
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06-08-2016, 10:25 PM	#22
ZEEM3R Captain 147 Rep 692 Posts Drives: 2016 Jaguar F-Type S AWD Join Date: Jan 2012 Location: Long Island, NY iTrader: (1)	So BMW is the 1st loser JK __________________ 2013 BMW M3 Competition - Gone, But Never Forgotten 2016 Jaguar F-Type S AWD 2016 Land Rover Range Rover Sport Td6 HSE 2017 Porsche Macan Turbo
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