[moviebumm]

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What do you think of this?

BMW press release:

September 7, 2017

Beyond driving pleasure: innovative luxury, BMW-style.

New brand presence to accompany premium car maker’s model offensive in the luxury segment – Focus on desirability, exclusive experiences and unforgettable moments in time

Munich. As part of its forthcoming model offensive, BMW has developed a new presence for its luxury cars that sees the profile and positioning of the most exclusive members of its range refined into a distinct product category. The upcoming BMW 8 Series and BMW X7 as well as the BMW i8 and the upcoming BMW i8 Roadster will join the BMW 7 Series in the brand’s significantly expanded luxury segment line-up. These cars appeal strongly to the heart, so they are particularly well placed to enrich the characteristic lifestyle of customers in this segment with authentic, emotionally engaging experiences. The identity and attitude shared by BMW’s elite models are echoed in a newly designed logo which combines a black-and-white version of the manufacturer’s roundel first used 100 years ago with the company name “Bayerische Motoren Werke” written out in full. The new presence for the brand’s luxury-segment models will be unveiled for the first time at the IAA Cars 2017 show in Frankfurt on 14 – 24 September 2017.

With its classical, understated aesthetic and the company’s original name spelt out, the logo highlights BMW’s inimitable history. The daring to explore standalone solutions and concepts, and the ability to take on challenges and emerge from them stronger, are deeply-rooted elements of BMW heritage. This approach – encompassing everything from the first altitude-world-record-breaking aero engine to the launch of the BMW i brand – has proven to be a recipe for success, as well as showcasing the company’s passion, confidence and gift for bringing the future into the present day. And it is also apparent in the lifestyle of a target group well accustomed to trying new things, taking the lead and choosing a free and independent path in life.

“For these people, life is all about making the best possible use of the time available to them,” says Hildegard Wortmann, Senior Vice President Brand BMW. “Their motto is ‘to own the moment’ – i.e. to max out every snap-shot of time with meaningful and beautiful things.”

Free-thinking, pioneering spirit creates progressive luxury.

Luxury in a car represents the fruit of peerless expertise in various fields of development. Authentic, compelling and, above all, modern luxury draws on a well of tradition and pioneering spirit, and is rooted in years of experience, deepening knowledge and a talent for innovation. The flagship models in the BMW portfolio embody a new understanding of luxury – one which brings together an emotionality defined by inspirational aesthetics and the joy of driving with the experience of freedom and self-determined individuality.

The ongoing development of luxury as a concept is closely linked with the numbers 7 and 8 in the BMW model scheme. The BMW 7 Series luxury saloon has served as a paragon of exclusive driving pleasure, as per the brand’s unmistakeable style, for 40 years now. Elsewhere in the range, the avant-garde, dynamic and innovative use of form, not to mention the force of technological progress, continue to shape the fascination of the BMW 8 Series, whose lineage dates back to 1989. The new 8 Series distils elegance, dynamism and luxury into the time-honoured essence of a BMW coupe. The plug-in hybrid BMW i8, meanwhile, has penned the first chapter in the future of the sports car. All in all, innovations based on ground-breaking achievements, such as the use of carbon fibre in series-produced cars, remote-controlled parking and BMW laser light, mark out the progressive character of the current family of luxury BMWs.

Inspiring experiences, unique moments in time.

BMW is focusing its attentions on the continued development of relationships with customers, on experience and emotion, and on bespoke offerings. The brand’s goal is to offer customers a special mobility experience every day, courtesy of unique and improved services. Upcoming service appointments are carried out as part of a pick-up and return service tailored precisely to the customer’s individual needs. And the specially-conceived Add-on Mobility service for luxury car customers offers unbeatable flexibility and freedom. For example, if a BMW 7 Series driver requires additional transportation capacity, they can jump straight into a BMW X7. While for the pleasure of a sporting weekend drive a BMW 8 Series will be at their disposal. Indeed, emotional added value is on hand at any time, not only through the product substance of the driver’s own car, but via services designed to open up rich experiences.

The line-up of BMW models and services for the globally expanding luxury segment is complemented by a world of experiences taking their cues from the particular requirements of a modern, international target group and extending far beyond the pleasure of driving a car. The BMW i Pure Impulse Experience programme for BMW i8 owners has paved the way for customers around the world to experience some remarkable cultural, lifestyle and travel events – from exclusive sightseeing tours and gala dinners in Michelin-starred restaurants to visits to the Grammy Awards in Los Angeles, the Art Basel fair in Hong Kong and the White Turf horse races in St. Moritz.

[MSups6]

Aka we watered down drove the brand so low market that out of desperation we threw a bunch of stuff at the board and came up with this.

LOL is what i think.

Cant wait for the M super "Red" editions ultra air sports.

[R3dliner]

Dumbest thing I've ever seen so far. What's going to stop people from putting fake emblems on? They already doing it with fake M badges.

[seedyrom]

I hope Mercedes also play that game

[Manivxr]

Originally Posted by R3dliner

Dumbest thing I've ever seen so far. What's going to stop people from putting fake emblems on? They already doing it with fake M badges.

I believe the black and white badges are already available on eBay... And are being sold!!

[stooker]

LOL

[MalibuBimmer]

The bloviating bullshit press release is just precious.

Do these copywriters write the song fantastic whenever they take a shit?

[xQx]

so, BMW have made this for their most expensive cars: eBay Roundels

... except that they spell out Bayerische Motoren Werke in German.

Nice.

Man, if they keep this sort of innovation up, BMW will have to be worried about Tim Cook pinching their staff.

[bmw1racer]

Originally Posted by Manivxr

I believe the black and white badges are already available on eBay... And are being sold!!

That doesn't make it right.

[Spa2k]

Ask Coke what happened when they messed with the identity of their core product...

[cc3]

I can't stop laughing !! BMW really losing the plot.

[Alpine300zhp]

Originally Posted by MSups6

Aka we watered down drove the brand so low market that out of desperation we threw a bunch of stuff at the board and came up with this.

LOL is what i think.

Cant wait for the M super "Red" editions ultra air sports.

What he said. This is a joke and makes it obvious that BMW is grasping at straws.

[Alpine300zhp]

Originally Posted by cc3

I can't stop laughing !! BMW really losing the plot.

Yep

[Nothing]

What did ANY of that have to do with a car?

[JustChris]

DAMN! My phone is bust, says its 13th Sep but its clearly 1st April.

Doh!

[ORIGIN M.]

Originally Posted by Spa2k

Ask Coke what happened when they messed with the identity of their core product...

What is Coke?

Isn't that a drug from the 60s and 70s?

[Ian ///M]

Originally Posted by Spa2k

Ask Coke what happened when they messed with the identity of their core product...

people said it tasted different even though it was the same trash in a different colored can. Same effect will happen with these vehicles lol

[emdeuce]

Black Roundels Matter.

[stooker]

This is what the commercial reminds me of!

[The Automotive Enthusiast]

Basically, BMW is going to put on Black and White embalms so people know the car is exclusive?

That's one way to justify the price of a car.

[cbertels]

Maybe BMW should take the position that it's ENTIRE lineup is exclusive. :

[bimmercar]

People buy it for the badge anyway... make a more exclusive badge....