BMW Goes Mad

JSpira · 07-28-2008, 02:35 PM

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Quote:

BMW was the premiere sponsor of "Mad Men," the critically acclaimed series which returned yesterday for its second season about 1960s Madison Avenue. Featuring Don Draper and his band of hard-drinking, smoking, and skirt-chasing ad men at the fictional Sterling Cooper agency, the show's viewers include a diverse mix of viewers that advertisers, including BMW, are anxious to reach.

simp0man · 07-28-2008, 02:54 PM

Targetting the right audience to buy a bimmer?

foxman · 07-28-2008, 04:08 PM

Quote:

Originally Posted by simp0man

Targetting the right audience to buy a bimmer?

According to Nielsen data, a third of the show's audience aged 25 to 54 have a household income of over $100,000.

yazz · 07-28-2008, 04:15 PM

if you're chasing women a bmw certainly doesn't do you any harm

KonigsTiger · 07-28-2008, 04:49 PM

Sounds like bimmer loyalists to me!!

07-28-2008, 02:54 PM	#2
simp0man Not looking 2 SPEED, just looking GOOD 47 Rep 2,513 Posts Drives: 07 328i Join Date: Apr 2007 Location: Stockton, Ca iTrader: (1) Garage List 2007 328i [0.00]	Targetting the right audience to buy a bimmer? __________________
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07-28-2008, 04:15 PM	#4
yazz Lieutenant 6 Rep 499 Posts Drives: '06 330i Join Date: May 2008 Location: LA iTrader: (0)	if you're chasing women a bmw certainly doesn't do you any harm
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07-28-2008, 04:49 PM	#5
KonigsTiger Racying Dynamics 118 Rep 4,369 Posts Drives: E92M3 RS46 Club Sport, others Join Date: Jan 2008 Location: Dweller iTrader: (0)	Sounds like bimmer loyalists to me!! __________________ ==================================================
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