BMW’s Head of Design facing our toughest critic

Mani59 · 05-18-2021, 09:02 AM

Not a fan of Domagoj Dukec but here he is giving a tour of some awesome BMWs from the past (and present) to help explain the current design philosophy

..Rush.. · 05-18-2021, 09:42 AM

Middle aged guys shouldn't wear tennis shoes with a business jacket. Very "Jerry Seinfeld " lol.

heavyD^2 · 05-18-2021, 10:33 AM

Quote:

Originally Posted by ..Rush..

Middle aged guys shouldn't wear tennis shoes with a business jacket. Very "Jerry Seinfeld " lol.

I don't know. The ripped skinny jeans is a bigger offense IMO.

Mani59 · 05-18-2021, 11:50 AM

At least Domagoj recognises that the 4 series is their "problem child".

TAZ007 · 05-19-2021, 10:36 AM

Quote:

Originally Posted by heavyD^2

I don't know. The ripped skinny jeans is a bigger offense IMO.

Both are a big offense but the pink soles are manly.

LOW4LYF · 05-19-2021, 02:57 PM

Well... At least we don't see their underwear as common in other parts of the world!

Great video!

chenry · 05-19-2021, 03:53 PM

Thanks for posting - that was well worth the 20min time investment to watch - great video

Multimodal · 05-20-2021, 01:15 AM

That was a great video. Thanks for sharing. This should be on the front page.

sabrina · 05-21-2021, 12:37 PM

Great video! Seems they should have maybe consulted with him prior to creating the G8X's because his ideas were spot on.

BobsM3Coupe · 05-21-2021, 08:40 PM

Is it only in German?

Multimodal · 05-21-2021, 08:41 PM

Turn on English subtitles using the little gear icon on the lower right area of the video player.

nioh_lbbm2 · 05-22-2021, 06:25 PM

Quote:

Originally Posted by ..Rush..

Middle aged guys shouldn't wear tennis shoes with a business jacket. Very "Jerry Seinfeld " lol.

Quote:

Originally Posted by heavyD^2

I don't know. The ripped skinny jeans is a bigger offense IMO.

with these two things I basically now understand why all his car designs are utterly distasteful.

Suds · 05-22-2021, 07:53 PM

So the big grills on the G8x is justified because the current generation of SUV’s have big grills. Really?

Just my take.

BobsM3Coupe · 05-22-2021, 09:20 PM

This guy probably went to the same design school as Chris Bangle. Another major failure in BMW design. No wonder he can't find a job as a designer for another auto company.

Multimodal · 05-22-2021, 09:48 PM

Quote:

Originally Posted by Suds

So the big grills on the G8x is justified because the current generation of SUV’s have big grills. Really?

Just my take.

No, the big and tall grills are justified because that's how BMW grills started (they weren't wider than their height until the E36 was introduced in 1990), BMW wants the M cars to stand out from the mainline 3/4 Series, BMW has a history of evolving its design (especially as technology evolves).

nioh_lbbm2 · 05-22-2021, 10:37 PM

Quote:

Originally Posted by Mr. Maboomba

Quote:

Originally Posted by Suds

So the big grills on the G8x is justified because the current generation of SUV’s have big grills. Really?

Just my take.

No, the big and tall grills are justified because that's how BMW grills started (they weren't wider than their height until the E36 was introduced in 1990), BMW wants the M cars to stand out from the mainline 3/4 Series, BMW has a history of evolving its design (especially as technology evolves).

Except the big grilles aren't reserved for only the M line. Not sure what point you're trying to make

Multimodal · 05-23-2021, 04:15 AM

Quote:

Originally Posted by nioh_lbbm2

Except the big grilles aren't reserved for only the M line. Not sure what point you're trying to make

I'm not making a point. I am summarizing the video.

Chihuahua · 05-23-2021, 08:35 AM

Cringey video IMO.

I think it's universally accepted that the i3 is a pretty ugly car. Years ago I went to an i3 release event, and the BMW dealer had an Isetta parked next to the i3. It was almost as if BMW was trying to convince all of us that since they had built an ugly, egg shaped car once before it was we should accept them doing it again. This video screams of that same mentality.

SteveinArizona · 05-23-2021, 12:00 PM

Quote:

Originally Posted by Mr. Maboomba

No, the big and tall grills are justified because that's how BMW grills started (they weren't wider than their height until the E36 was introduced in 1990), BMW wants the M cars to stand out from the mainline 3/4 Series, BMW has a history of evolving its design (especially as technology evolves).

The old BMWs, and most of the competitor vehicles, were built taller in the front end so the grilles worked for those cars. Now cars are lower and more horizontal in the front so the vertical grilles are discordant (IMHO).

Multimodal · 05-23-2021, 12:07 PM

@SteveinArizona, that is true but it's also worth mentioning that today's cars are required by European pedestrian safety regulations to have flatter and more upright front ends than they did in the 1990s and 2000s. So we've gone from high to low to medium. Maybe that factored into the design considerations...

Mavus · 05-23-2021, 12:21 PM

Quote:

Originally Posted by Mr. Maboomba

@SteveinArizona, that is true but it's also worth mentioning that today's cars are required by European pedestrian safety regulations to have flatter and more upright front ends than they did in the 1990s and 2000s. So we've gone from high to low to medium. Maybe that factored into the design considerations...

can you ref specific regulation?

what about lambo and ferrari designs!?

Multimodal · 05-23-2021, 12:45 PM

"In 2010, the European Union introduced new auto safety standards designed to reduce pedestrian fatalities and injuries, stemming from a set of recommendations released by the United Nations the previous year [PDF].

To reduce the risk of head trauma, the EU rules call for features like higher hoods to reduce the severity of impact in the event a driver strikes someone outside the car. Mandates to improve “survivability” for pedestrians have prompted some vehicle makers to incorporate external airbags."

https://usa.streetsblog.org/2017/12/...-does-nothing/

https://windpact.com/us-car-regulations-vs-europe/

https://www.google.com/url?sa=t&sour...jztgdEy8CED1Cc

05-18-2021, 09:02 AM	#1
Mani59 Moderator 15936 Rep 8,150 Posts Drives: F32 435i Luxury & G26 i4 35 Join Date: Nov 2010 Location: Leicestershire iTrader: (1)	BMW’s Head of Design facing our toughest critic Not a fan of Domagoj Dukec but here he is giving a tour of some awesome BMWs from the past (and present) to help explain the current design philosophy __________________ Visit my (mainly) BMW gallery http://jetone.co.uk and BMW miniature model collection http://bmw-miniatures.co.uk
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05-18-2021, 09:42 AM	#2
..Rush.. Captain 981 Rep 928 Posts Drives: AW E88 Join Date: Mar 2019 Location: USA iTrader: (0)	Middle aged guys shouldn't wear tennis shoes with a business jacket. Very "Jerry Seinfeld " lol.
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05-18-2021, 11:50 AM	#4
Mani59 Moderator 15936 Rep 8,150 Posts Drives: F32 435i Luxury & G26 i4 35 Join Date: Nov 2010 Location: Leicestershire iTrader: (1)	At least Domagoj recognises that the 4 series is their "problem child". __________________ Visit my (mainly) BMW gallery http://jetone.co.uk and BMW miniature model collection http://bmw-miniatures.co.uk
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05-19-2021, 02:57 PM	#6
LOW4LYF Brigadier General 2202 Rep 4,131 Posts Drives: E92 M3 & F85 X5M Join Date: Jul 2016 Location: @Home iTrader: (1)	Well... At least we don't see their underwear as common in other parts of the world! Great video!
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05-19-2021, 03:53 PM	#7
chenry Colonel 2389 Rep 2,958 Posts Drives: BMWs Join Date: Feb 2012 Location: SoCal Huntington Beach iTrader: (8)	Thanks for posting - that was well worth the 20min time investment to watch - great video
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05-20-2021, 01:15 AM	#8
Multimodal Lieutenant Colonel 2955 Rep 1,883 Posts Drives: 2019 X5 50i, 2018 911 T Join Date: Oct 2009 Location: Annapolis, MD iTrader: (1)	That was a great video. Thanks for sharing. This should be on the front page.
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05-21-2021, 12:37 PM	#9
sabrina Lieutenant 858 Rep 410 Posts Drives: '25 M4 6MT Join Date: May 2016 Location: MD iTrader: (4) Garage List 2013 BMW K1300S [9.75] 2025 BMW M4 [9.05]	Great video! Seems they should have maybe consulted with him prior to creating the G8X's because his ideas were spot on. __________________ 2025 Skyscraper/Silverstone M4 6MT \| JB4 \| BMS CAI \| SST \| MPHAS \| Week 16 build delivered 6/11 2019 Black Sapphire/Coffee G05 X5 X50i MSport \| Stock AF Grocery Getter 2013 Titan Silver BMW K1300S \| Full Akropovic Gone but not forgotten: 991.2 C2S, F82 M4, F15 X5, F30 328i, E46 330Ci, E46 325Ci
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05-21-2021, 08:40 PM	#10
BobsM3Coupe Brigadier General 1559 Rep 4,033 Posts Drives: X5MC Join Date: Nov 2009 Location: California iTrader: (4)	Is it only in German?
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05-21-2021, 08:41 PM	#11
Multimodal Lieutenant Colonel 2955 Rep 1,883 Posts Drives: 2019 X5 50i, 2018 911 T Join Date: Oct 2009 Location: Annapolis, MD iTrader: (1)	Turn on English subtitles using the little gear icon on the lower right area of the video player. Attached Images __________________ Current garage: 2023 Rivian R1S Adventure Forest Green/Ocean Coast, 2018 Porsche 911 T Carrara White Metallic/Black, 2019 Ram 2500 Big Horn Diamond Black/Diesel Gray Archived: 2019 BMW X5 50i M Sport Mineral White/Full Black,2019 Ford GT350 Ford Performance Blue/Dark Slate, 2012 BMW X5 50i Alpine White/Black, 2014 BMW 320i M Sport Melbourne Red/Black, 2009 BMW DINAN3 Alpine White/Black, 2008 BMW 335xi Alpine White/Black, 1998 BMW 328is Avus Blue/Tan
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05-22-2021, 07:53 PM	#13
Suds /M Enthusiast 1626 Rep 1,625 Posts Drives: Responsiblish Join Date: Aug 2010 Location: Lone Star State iTrader: (1)	So the big grills on the G8x is justified because the current generation of SUV’s have big grills. Really? Just my take. __________________ 2019 M2 Comp, Alpine White, DCT, track car build, 1/2 cage, AP Racing Brakes & Nitron Coilovers, BM3 Stage 1 93 Oct. 2018 Porsche Cayman GTS, Night Blue Metalic, PDK, COBB tuned 93 Oct. 2004 Audi A4 Avant USP 6mt, RS4 clutch, built motor, Garrett GT3071r "Big Ass Turbo" Motoza Tune
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05-22-2021, 09:20 PM	#14
BobsM3Coupe Brigadier General 1559 Rep 4,033 Posts Drives: X5MC Join Date: Nov 2009 Location: California iTrader: (4)	This guy probably went to the same design school as Chris Bangle. Another major failure in BMW design. No wonder he can't find a job as a designer for another auto company.
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05-23-2021, 08:35 AM	#18
Chihuahua Brigadier General 4479 Rep 3,366 Posts Drives: E30 329iS, E65 Alpina B7 Join Date: May 2012 Location: TBD iTrader: (0)	Cringey video IMO. I think it's universally accepted that the i3 is a pretty ugly car. Years ago I went to an i3 release event, and the BMW dealer had an Isetta parked next to the i3. It was almost as if BMW was trying to convince all of us that since they had built an ugly, egg shaped car once before it was we should accept them doing it again. This video screams of that same mentality.
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05-23-2021, 12:07 PM	#20
Multimodal Lieutenant Colonel 2955 Rep 1,883 Posts Drives: 2019 X5 50i, 2018 911 T Join Date: Oct 2009 Location: Annapolis, MD iTrader: (1)	@SteveinArizona, that is true but it's also worth mentioning that today's cars are required by European pedestrian safety regulations to have flatter and more upright front ends than they did in the 1990s and 2000s. So we've gone from high to low to medium. Maybe that factored into the design considerations...
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05-23-2021, 12:45 PM	#22
Multimodal Lieutenant Colonel 2955 Rep 1,883 Posts Drives: 2019 X5 50i, 2018 911 T Join Date: Oct 2009 Location: Annapolis, MD iTrader: (1)	"In 2010, the European Union introduced new auto safety standards designed to reduce pedestrian fatalities and injuries, stemming from a set of recommendations released by the United Nations the previous year [PDF]. To reduce the risk of head trauma, the EU rules call for features like higher hoods to reduce the severity of impact in the event a driver strikes someone outside the car. Mandates to improve “survivability” for pedestrians have prompted some vehicle makers to incorporate external airbags." https://usa.streetsblog.org/2017/12/...-does-nothing/ https://windpact.com/us-car-regulations-vs-europe/ https://www.google.com/url?sa=t&sour...jztgdEy8CED1Cc
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