Ford EV loses $3 billion a year

G30M · 03-24-2023, 01:47 PM

aim to start making profit in 2026

https://apnews.com/article/ford-elec...4f59eb140c2171

RM7 · 03-24-2023, 02:38 PM

Quote:

Originally Posted by g21

aim to start making profit in 2026

https://apnews.com/article/ford-elec...4f59eb140c2171

Not really news though, normal for any large industry making changes/investing.

allinon72 · 03-24-2023, 03:30 PM

Compounding their profitability problems is the fact that warranty costs are eating them alive, and that's compounded by their broken-down supply chain.

M3WC · 03-25-2023, 02:14 PM

Quote:

Originally Posted by Efthreeoh

So in summay, Ford is expected to make $10B before taxes. ICE sector makes $13B, EV sector, which has just one pure EV platform, loses $3B.

Luckily they have ICE to support the transition. They sold 96k EVs in 2022. With a (-40.6%) margin per unit.

Long way to go.

M3WC · 03-25-2023, 02:27 PM

To be honest I applaud Ford's transparency. Lets see GM do the same. GM continues to make promises, that they are going to be the EV giant. Mary Barra has said multiple times GM would be selling more EVs than Tesla by 2025(laughable claim). Instead they have had multiple EV production goals pushed back. Now a breakup with LG over battery production. Cancellation of a planned 4th battery plant with LG. Now rumors of switching to cylindrical cells.

ASAP · 03-25-2023, 02:36 PM

i think everyone expects to lose in a new segment for some amount of time...

the 2 questions are for how long and is this time frame sustainable in order to bring EVs to the masses as has been promised?

It took Tesla 15 years to make solid profits on EVs and this is after they almost went bankrupt 3x and with massive govt backing...

So I think there is a lot of stuff happening with this messy transition that we just aren't seeing.

Patton250 · 03-25-2023, 04:00 PM

Quote:

Originally Posted by Efthreeoh

The only reason the legacy corporations are making such investments is because EV is being forced into the market.

Extremely true, and very well said. I’ll add to that. The only reason why tesla exists and made it through the first 15 years is because all of the massive massive massive federal subsidies. Fact

AWDtoRWD · 03-25-2023, 08:04 PM

Relax..ev is a new business to ford

Quote:

Originally Posted by M3WC

They sold 96k EVs in 2022. With a (-40.6%) margin per unit.

Long way to go.

03-24-2023, 01:47 PM	#1
G30M Major General 5267 Rep 5,098 Posts Drives: M550i; retired - M340i Join Date: Dec 2021 Location: Australasia iTrader: (0)	Ford EV loses $3 billion a year aim to start making profit in 2026 https://apnews.com/article/ford-elec...4f59eb140c2171
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03-24-2023, 03:30 PM	#3
allinon72 Brigadier General 5064 Rep 3,859 Posts Drives: 20' M2C, 23' X1 Join Date: May 2017 Location: Indianapolis, IN iTrader: (3)	Compounding their profitability problems is the fact that warranty costs are eating them alive, and that's compounded by their broken-down supply chain.
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03-25-2023, 02:27 PM	#5
M3WC Brigadier General 3850 Rep 3,312 Posts Drives: BMW Join Date: Jul 2008 Location: ...location...location iTrader: (0)	To be honest I applaud Ford's transparency. Lets see GM do the same. GM continues to make promises, that they are going to be the EV giant. Mary Barra has said multiple times GM would be selling more EVs than Tesla by 2025(laughable claim). Instead they have had multiple EV production goals pushed back. Now a breakup with LG over battery production. Cancellation of a planned 4th battery plant with LG. Now rumors of switching to cylindrical cells. Last edited by M3WC; 03-25-2023 at 04:13 PM..
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03-25-2023, 02:36 PM	#6
ASAP Major General 10868 Rep 9,054 Posts Drives: '23 X3 M40i Join Date: Sep 2012 Location: FL iTrader: (0)	i think everyone expects to lose in a new segment for some amount of time... the 2 questions are for how long and is this time frame sustainable in order to bring EVs to the masses as has been promised? It took Tesla 15 years to make solid profits on EVs and this is after they almost went bankrupt 3x and with massive govt backing... So I think there is a lot of stuff happening with this messy transition that we just aren't seeing. __________________ 2 x N54 -> 1 x N55 -> 1 x S55-> 1 x B58
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