BMW's slogan "The Ultimate Driving Machine" may have to be amended....

E93Seattle (Racerbruce) · 05-25-2023, 01:19 PM

https://www.cnn.com/2023/05/24/busin...nge/index.html

Mason Hatcher · 05-25-2023, 01:38 PM

I am supposed to be outraged, disappointed or otherwise triggered?

wtwo3 · 05-25-2023, 02:17 PM

Quote:

Originally Posted by Mason Hatcher

I am supposed to be outraged, disappointed or otherwise triggered?

I think we're supposed to think of a new slogan? Can't tell.....

E93Seattle (Racerbruce) · 05-25-2023, 02:39 PM

Read it as "The Ultimate Driving Machine" is now controlled by a blink of an eye or a gaze of the eye in one direction....

This is NOT spirited, white-knuckle, hold tight driving experiences....so change the slogan to BORING.

E93Seattle (Racerbruce) · 05-25-2023, 03:39 PM

Quote:

Originally Posted by nerdogray

The Ultimate Texting While Riding Machine

PERFECT!

NikMN · 05-25-2023, 04:04 PM

Oh thank goodness. Changing lanes was sooo difficult before I'm glad bmw is finally addressing this problem. WTF is this gimmick. Maybe they trying to make up for amazing styling lately

ppointer · 05-25-2023, 04:10 PM

Quote:

Originally Posted by E93Seattle

https://www.cnn.com/2023/05/24/busin...nge/index.html

All of that garbage will be turned off in my car!

grannyknot · 05-25-2023, 04:16 PM

Useless tech in search of an application.

10" · 05-25-2023, 05:04 PM

uhhh won’t be buying any BMW
with this trash in it so whatever!

DrFerry · 05-25-2023, 05:12 PM

No. The slogan which I think accurately describes BMW's products today is:
"The Ultimate Gadget Machine". The driving part of their old slogan went out the window with the advent of ~2.5 tonne X-SUVs and various >=2.0 tonne M-Cars. The interior gadgetry seems off the charts to me and adds a lot of weight to haul around. The reason Tesla can manage to pull off the gadgetry is because the Tesla brand has been built on a hi-tech gadget promise. Roll on the Apple car which may usurp "The Ultimate Gadget Machine" on wheels promise. Car & Driver wrote an article on this same topic not too long ago.

tranquility · 05-25-2023, 05:23 PM

I just skimmed it but that's quite ridiculous. I'm sure test runs will be full of Bimmers crashing into other vehicles. My proposal:

Ultimate Accident Machine

G30M · 05-25-2023, 05:44 PM

The ultimate moving cinema?

Tambohamilton · 05-25-2023, 05:54 PM

Ultimate Nearly-Self-Driving Machine.

When it becomes an actual self-driving machine, I'll be keen. Until then, if I have to sit and watch the road and all the assholes around me, let me hold the steering wheel and do the driving!

pikkagtr · 05-25-2023, 06:53 PM

How does it k ow if I want to change lanes or just checking out some tig ol'bitties

tracer bullet · 05-25-2023, 09:07 PM

It'll be a paid app. But you can't just not have it, because it'll be tied in with something else like the ability to use your steering wheel.

Mason Hatcher · 05-25-2023, 09:22 PM

Quote:

Originally Posted by E93Seattle

Read it as "The Ultimate Driving Machine" is now controlled by a blink of an eye or a gaze of the eye in one direction....

This is NOT spirited, white-knuckle, hold tight driving experiences....so change the slogan to BORING.

You don't have to use the system
But your outrage is noted.

Efthreeoh · 05-26-2023, 03:00 AM

Does it have a fail safe for "chick's with nice asses"?

Asking for a friend...

G30M · 05-26-2023, 05:24 AM

Quote:

Originally Posted by Efthreeoh

Does it have a fail safe for "chick's with nice asses"?

Asking for a friend...

Nah they don't do that in Germany apparently

E93Seattle (Racerbruce) · 05-26-2023, 07:58 AM

Quote:

Originally Posted by NikMN

Oh thank goodness. Changing lanes was sooo difficult before I'm glad bmw is finally addressing this problem. WTF is this gimmick. Maybe they trying to make up for amazing styling lately

The grotesque annihilation of the beloved kidney grille....

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///MPhatic · 05-26-2023, 08:03 AM

As a brand they aren't the ultimate in anything, really. However, I do consider my OG M2 my personal ultimate cost/fun/performance vehicle out of all the vehicles I've owned.

heavyD^2 · 05-26-2023, 10:41 AM

Quote:

Originally Posted by Mason Hatcher

I am supposed to be outraged, disappointed or otherwise triggered?

I'm outraged. How dare they push the envelope of technology. The era of CD's and bag phones was that greatest IMO and that should be the case for everyone.

tracer bullet · 05-26-2023, 11:43 AM

Quote:

Originally Posted by heavyD^2

I'm outraged. How dare they push the envelope of technology. The era of CD's and bag phones was that greatest IMO and that should be the case for everyone.

Nice straw man!

If "drivers can go long distances without touching the steering wheel or pedals", are they really driving? Is the Ultimate Driver's Machine really that any longer?

05-25-2023, 01:19 PM	#1
E93Seattle (Racerbruce) Lieutenant 806 Rep 583 Posts Drives: 2013 335is E93 & 2021 X3 Join Date: Apr 2023 Location: Seattle (Gig Harbor) iTrader: (0)	BMW's slogan "The Ultimate Driving Machine" may have to be amended.... https://www.cnn.com/2023/05/24/busin...nge/index.html
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05-25-2023, 01:38 PM	#2
Mason Hatcher Captain 1201 Rep 718 Posts Drives: BMW X3 Join Date: Feb 2019 Location: FW-TX iTrader: (0)	I am supposed to be outraged, disappointed or otherwise triggered?
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05-25-2023, 02:39 PM	#4
E93Seattle (Racerbruce) Lieutenant 806 Rep 583 Posts Drives: 2013 335is E93 & 2021 X3 Join Date: Apr 2023 Location: Seattle (Gig Harbor) iTrader: (0)	Read it as "The Ultimate Driving Machine" is now controlled by a blink of an eye or a gaze of the eye in one direction.... This is NOT spirited, white-knuckle, hold tight driving experiences....so change the slogan to BORING. Last edited by E93Seattle (Racerbruce); 05-25-2023 at 05:53 PM..
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05-25-2023, 04:04 PM	#6
NikMN Second Lieutenant 2411 Rep 256 Posts Drives: BMW 550i Join Date: Oct 2022 Location: Minnesota iTrader: (0) Garage List 2015 BMW 550i [9.25]	Oh thank goodness. Changing lanes was sooo difficult before I'm glad bmw is finally addressing this problem. WTF is this gimmick. Maybe they trying to make up for amazing styling lately
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05-25-2023, 04:16 PM	#8
grannyknot Captain 1014 Rep 812 Posts Drives: 2008 Z4M coupe Join Date: Oct 2021 Location: toronto iTrader: (0)	Useless tech in search of an application. __________________ 2008 E86 M coupe
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05-25-2023, 05:04 PM	#9
10" Colonel 5056 Rep 2,297 Posts Drives: orange BMW 1M. Join Date: Jun 2018 Location: world iTrader: (0)	uhhh won’t be buying any BMW with this trash in it so whatever! __________________ don't read this. too late...
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05-25-2023, 05:12 PM	#10
DrFerry Field Marshal 7473 Rep 2,045 Posts Drives: '08 E92 M3 Join Date: Jul 2010 Location: Greenville, SC iTrader: (5) Garage List 2008 BMW M3 [5.25] 2015 BMW X5 [4.50]	No. The slogan which I think accurately describes BMW's products today is: "The Ultimate Gadget Machine". The driving part of their old slogan went out the window with the advent of ~2.5 tonne X-SUVs and various >=2.0 tonne M-Cars. The interior gadgetry seems off the charts to me and adds a lot of weight to haul around. The reason Tesla can manage to pull off the gadgetry is because the Tesla brand has been built on a hi-tech gadget promise. Roll on the Apple car which may usurp "The Ultimate Gadget Machine" on wheels promise. Car & Driver wrote an article on this same topic not too long ago. __________________ '08 E92 M3 DCT Melbourne Red/Bamboo Beige Leather/EDC/SSP Spec-R DCT clutch/SSP Pro-Gold DCT Fluid/Quaife LSD/3:45 Final Drive/BE Bearings & ARP Bolts/LUX H8 180/DCT Tune by BPM Sport/PFC Z-Rated Pads/ECS Brass Brake Caliper Guides/Alex Shop Solid Sub-frame Bushings/Motul 600/Tint Last edited by DrFerry; 05-30-2023 at 08:19 AM..
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05-25-2023, 05:23 PM	#11
tranquility sportscars only 3533 Rep 3,275 Posts Drives: 2011 Z4 sDrive 35i Join Date: Aug 2007 Location: Montréal iTrader: (0)	I just skimmed it but that's quite ridiculous. I'm sure test runs will be full of Bimmers crashing into other vehicles. My proposal: Ultimate Accident Machine
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05-25-2023, 05:44 PM	#12
G30M Major General 5638 Rep 5,202 Posts Drives: M550i; retired - M340i Join Date: Dec 2021 Location: Australasia iTrader: (0)	The ultimate moving cinema?
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05-25-2023, 05:54 PM	#13
Tambohamilton Brigadier General 3304 Rep 4,234 Posts Drives: E91 330d Join Date: Apr 2019 Location: Herefordshire iTrader: (0)	Ultimate Nearly-Self-Driving Machine. When it becomes an actual self-driving machine, I'll be keen. Until then, if I have to sit and watch the road and all the assholes around me, let me hold the steering wheel and do the driving!
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05-25-2023, 06:53 PM	#14
pikkagtr Go Spurs Go 4009 Rep 2,906 Posts Drives: '22 GR Z4 Coup '06 Z4M Rdster Join Date: Jan 2015 Location: Bay Area iTrader: (-1)	How does it k ow if I want to change lanes or just checking out some tig ol'bitties
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05-25-2023, 09:07 PM	#15
tracer bullet Brigadier General 4217 Rep 4,602 Posts Drives: '25 Z4, '15 X3 35i (135i sold) Join Date: May 2011 Location: Saint Paul, MN iTrader: (1)	It'll be a paid app. But you can't just not have it, because it'll be tied in with something else like the ability to use your steering wheel.
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05-26-2023, 03:00 AM	#17
Efthreeoh General 19990 Rep 19,300 Posts Drives: The E90 + Z4 Coupe & Z3 R'ster Join Date: May 2012 Location: Verginny iTrader: (0)	Does it have a fail safe for "chick's with nice asses"? Asking for a friend...
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05-26-2023, 08:03 AM	#20
///MPhatic Banned 15700 Rep 3,966 Posts Drives: OG M2 • Exige Join Date: Aug 2008 Location: USA iTrader: (2) Garage List 2018 BMW M2 [9.22]	As a brand they aren't the ultimate in anything, really. However, I do consider my OG M2 my personal ultimate cost/fun/performance vehicle out of all the vehicles I've owned.
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