Looking for winter road trip inspiration? We’ve found the best festive drive and you’re invited to ride along in the best seat in the house: the driver’s seat. Through the POV of the new BMW iX3.

Sit back and take in the snowy vistas of Austria framed through the Neue Klasse. From snow-capped mountain roads, twisty hairpins, frosted alpine trees to twinkling Austrian towns – every scene is a real-life winter wonderland.

Key Moments:
00:00 Intro – Getting into the new BMW iX3.
00:19 Kaunertal Glacier road.
06:23 Kaunertal Glacier road with lake views.
06:52 Snowy villages.
08:19 Tunnels with a view.
09:01 Mountain roads.
12:46 Mountain roads at dusk.
17:14 Festive town lights.
20:15 Night drive in Sport Mode.
21:36 Arriving home.

Immerse yourself inside the first vehicle of the Neue Klasse and the first-ever BMW Panoramic iDrive, powered by Operating System X. Watch on to see how interaction between driver and car has become seamless and intuitive, experiencing what driving can feel like in a digital, electric age.

From customisable modes, voice gesture-controlled intelligent personal assistant and an ergonomic Central Display that lies at the heart of the redefined design language, every drive is a personal expression of joy, feeling more BMW than ever before.

This is Freude am Fahren rewritten for the holiday season.

CHRISCREM wrote

Thought I’d post my bmw e46 M3 cabrio 2002 Had this veichle for almost 10 years now all body and paint work done by myself and full engine rebuild carried out by myself currently running 360BHP

Bimmerfun82 wrote

Those thick vertical steering wheel spokes appear to block the pano dash. Guessing they don’t and it’s to block the blank space where gauges should be

J-RO wrote

I think they are going down the wrong path with the interior.

thebonafortuna wrote

The views are great, but I no longer aspire to own BMWs.

Hope they get their act together soon and fix the interiors

Erebor wrote

If this kind of interior isn't your thing, the future of cars is not for you.

OHV_44 wrote

To me, it looks like the entire journey was generated by AI.

OHV_44 wrote

To me, it looks like the entire journey was generated by AI.

OHV_44 wrote

To me, it looks like the entire journey was generated by AI.

hokieman1 wrote

Agree. I never noticed road spray causing wipers to activate.