Hairdo test in the new BMW wind tunnel

Jason · 10-28-2009, 04:59 PM

Hairdo test in the new BMW wind tunnel (BMW).

She sits in a 1987 open-top BMW 3 Series Convertible, authentically dressed in an eighties-style Bordeaux-coloured dress, her hair down and put into perfect shape by a hair specialist. She is slightly nervous before the "test drive": "I'm a little on edge because I'm not sure exactly what's going to happen with all this wind. But BMW has assured me that it's all safe." The huge rotor of the wind tunnel slowly starts to turn, from the control centre you can see a gentle breath of air slowly but surely developing into a stiff breeze at 60 km/h. After this windy test drive, the result is clear: the hairstylist on the set is not too happy since the only thing the tousled mane of model and TV presenter Sylvie van der Vaart would be good for is an eighties music video.

The outfit and hair are restyled and we shoot forward into the year 2009: a current 3 Series Convertible now gleams in the light of the wind tunnel. Sylvie van der Vaart appears with a business look - an elegant beige-coloured trouser suit. She smiles into the camera and waxes lyrical about open-top driving in Madrid, where she lives. "Open-top motoring is just the thing for me!" says the 31-year-old. Waiting at the wheel in the wind tunnel, she once again waits in suspense for the next test run as the huge rotors start to move. The improved aerodynamics of the vehicle with reduced air turbulence in the interior is clearly visible to all those on the set. The long, straight hairstyle hardly moves a millimetre. Sylvie van der Vaart smiles as she steps out of the car: "What a difference from the older model! I couldn't feel the wind at all - I even had to check to see if they'd even turned it on."

Shortly after the shoot in Munich, van de Vaart was diagnosed with cancer at an early stage and successfully treated. She quickly started working again - both in the photo studio and on television. "Discipline is very important in my line of work," she says. She quickly got used to wearing a wig, too - and continues to drive open top.

The hairdo experiment illustrates 22 years of progress in automobile development. Facilities such as the new Aerodynamic Test Centre enable engineers of the BMW Group to improve aerodynamics at an early stage of the development process so as to make a contribution to increasingly efficient vehicles. In addition to lightweight construction and drivetrain, aerodynamics has a key role to play in automobiles of the future. Sophisticated aerodynamics is one of the key variables in the BMW Groups EfficientDynamics approach. BMW is a forerunner within the entire automotive industry in terms of the reduction of CO2 emissions. In the EU, the BMW Group's new car fleet of 2008 has an average CO2 emission level of 156 grams per kilometre - well below that of other premium manufacturers.

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MJC///M3 · 10-28-2009, 05:02 PM

go girl!

UltimateBMW · 10-28-2009, 05:33 PM

tl;dr: hair doesn't get blown now.

MCMLXXXIX · 10-28-2009, 06:36 PM

hairdo test?

.........

taliesen · 10-28-2009, 06:39 PM

Quote:

Originally Posted by MJC///M3

go girl!

Are you saying that to the model, or the stylist?

Best regards,
taliesen

jibaholic101 · 10-28-2009, 06:40 PM

you go girl!

MJC///M3 · 10-28-2009, 06:52 PM

Quote:

Originally Posted by taliesen

Are you saying that to the model, or the stylist?

Best regards,
taliesen

the model smart ass.

Koroush · 10-28-2009, 07:34 PM

This is stupid.

jaybird124 · 10-28-2009, 07:51 PM

The girl looks better with the wind blowing through her hair.

garek · 10-28-2009, 08:06 PM

So that's how the engineers at BMW are picking up chicks these days.

zenderm3 · 10-28-2009, 08:48 PM

Quote:

Originally Posted by garek

So that's how the engineers at BMW are picking up chicks these days.

Haha...

03BeastCharmer · 10-28-2009, 09:01 PM

Are those cars sitting on rollers moving, and not strapped down?

Ender514 · 10-28-2009, 09:11 PM

hot!

TheUltimateDrivingManiac · 10-28-2009, 09:19 PM

Is she the standard equipment for E93?

besiktas · 10-28-2009, 10:08 PM

if we buy the car, does the girl come with it??

s4008616 · 10-28-2009, 10:45 PM

Oh god! Open your eyes.

She is not a girl but a 40+ year old mum.

No thanks....

Zirenz2006 · 10-28-2009, 10:59 PM

Quote:

Originally Posted by s4008616

Oh god! Open your eyes.

She is not a girl but a 40+ year old mum.

No thanks....

She's 31 and gorgeous

BMWI6 · 10-28-2009, 11:09 PM

shes so fine!!!! If she came with it, Id be buying 3 series's ALL day.

Alumac · 10-28-2009, 11:48 PM

Quote:

Originally Posted by Koroush

This is stupid.

+1

JustinB615 · 10-29-2009, 12:02 AM

Quote:

Originally Posted by 03BeastCharmer

Are those cars sitting on rollers moving, and not strapped down?

I was thinking the same thing. I'm sure that will change when there's an incident.

kyleb350 · 10-29-2009, 12:12 AM

It's gotta be strapped down from the bottom. Either that, or they photoshopped them out?

Crazy Bimmer · 10-29-2009, 01:22 AM

Well well hello!

Beautiful photos as well!

10-28-2009, 04:59 PM	#1
Jason Administrator 43697 Rep 21,325 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	Hairdo test in the new BMW wind tunnel Hairdo test in the new BMW wind tunnel (BMW). She sits in a 1987 open-top BMW 3 Series Convertible, authentically dressed in an eighties-style Bordeaux-coloured dress, her hair down and put into perfect shape by a hair specialist. She is slightly nervous before the "test drive": "I'm a little on edge because I'm not sure exactly what's going to happen with all this wind. But BMW has assured me that it's all safe." The huge rotor of the wind tunnel slowly starts to turn, from the control centre you can see a gentle breath of air slowly but surely developing into a stiff breeze at 60 km/h. After this windy test drive, the result is clear: the hairstylist on the set is not too happy since the only thing the tousled mane of model and TV presenter Sylvie van der Vaart would be good for is an eighties music video. The outfit and hair are restyled and we shoot forward into the year 2009: a current 3 Series Convertible now gleams in the light of the wind tunnel. Sylvie van der Vaart appears with a business look - an elegant beige-coloured trouser suit. She smiles into the camera and waxes lyrical about open-top driving in Madrid, where she lives. "Open-top motoring is just the thing for me!" says the 31-year-old. Waiting at the wheel in the wind tunnel, she once again waits in suspense for the next test run as the huge rotors start to move. The improved aerodynamics of the vehicle with reduced air turbulence in the interior is clearly visible to all those on the set. The long, straight hairstyle hardly moves a millimetre. Sylvie van der Vaart smiles as she steps out of the car: "What a difference from the older model! I couldn't feel the wind at all - I even had to check to see if they'd even turned it on." Shortly after the shoot in Munich, van de Vaart was diagnosed with cancer at an early stage and successfully treated. She quickly started working again - both in the photo studio and on television. "Discipline is very important in my line of work," she says. She quickly got used to wearing a wig, too - and continues to drive open top. The hairdo experiment illustrates 22 years of progress in automobile development. Facilities such as the new Aerodynamic Test Centre enable engineers of the BMW Group to improve aerodynamics at an early stage of the development process so as to make a contribution to increasingly efficient vehicles. In addition to lightweight construction and drivetrain, aerodynamics has a key role to play in automobiles of the future. Sophisticated aerodynamics is one of the key variables in the BMW Groups EfficientDynamics approach. BMW is a forerunner within the entire automotive industry in terms of the reduction of CO2 emissions. In the EU, the BMW Group's new car fleet of 2008 has an average CO2 emission level of 156 grams per kilometre - well below that of other premium manufacturers. __________________ Check on the Latest BMW News Become a fan of Bimmerpost Facebook Follow us on Bimmerpost Twitter Subscribe to Bimmerpost Youtube Channel
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10-28-2009, 05:02 PM	#2
MJC///M3 Colonel 89 Rep 2,323 Posts Drives: 09 SSII E92 M3 Join Date: Aug 2008 Location: Bronx, NYC iTrader: (0)	go girl! __________________ "You will get there, but it is up to you and you alone. It is what you are willing to do, and how you are willing to get there. You must be relentless, you must be tireless, you must pursue at all costs, so that you are ready, when the time is right." -Dad
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10-28-2009, 05:33 PM	#3
UltimateBMW Brigadier General 425 Rep 3,287 Posts Drives: MP4 Join Date: Dec 2006 Location: South iTrader: (0)	tl;dr: hair doesn't get blown now. __________________
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10-28-2009, 06:36 PM	#4
MCMLXXXIX wat 240 Rep 3,406 Posts Drives: a gr3at whit3 5hark Join Date: Oct 2008 Location: Oct 2008 iTrader: (0)	hairdo test? .........
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10-28-2009, 06:40 PM	#6
jibaholic101 Brigadier General 170 Rep 3,496 Posts Drives: women wild Join Date: Nov 2008 Location: Charleston, SC iTrader: (0)	you go girl! __________________ some italian, german, and japanese ones; and on order more of the same
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10-28-2009, 07:34 PM	#8
Koroush Lieutenant 62 Rep 401 Posts Drives: nothing Join Date: Oct 2007 Location: Maryland iTrader: (0)	This is stupid. __________________
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10-28-2009, 07:51 PM	#9
jaybird124 Major 162 Rep 1,046 Posts Drives: 2017 M3 ZCP Join Date: Nov 2005 Location: Florida iTrader: (0)	The girl looks better with the wind blowing through her hair.
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10-28-2009, 08:06 PM	#10
garek Second Lieutenant 10 Rep 287 Posts Drives: 09 E90 M3 DCT Join Date: Apr 2006 Location: Arizona iTrader: (0)	So that's how the engineers at BMW are picking up chicks these days. __________________ ///M3 E90 '09 Le Mans Blue \| DCT \| Silver Novillo \| Tech \| Prem \| 19"s \| Prem Sound \| iPod StopTech BBK \| Volk VR.G2 \| H&R Sport Springs
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10-28-2009, 09:01 PM	#12
03BeastCharmer Lieutenant Colonel 295 Rep 1,666 Posts Drives: '13 M3 Join Date: Oct 2007 Location: Houston iTrader: (3)	Are those cars sitting on rollers moving, and not strapped down? __________________ Current: '13 E92 M3 Euro Delivery Gone: E86 M Coupe; E30 M3, E39 M5, E36 M3
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10-28-2009, 09:11 PM	#13
Ender514 General 228 Rep 20,998 Posts Drives: 2009 E92 335i Join Date: Feb 2008 Location: Philly iTrader: (0)	hot! __________________ 09' E92 335i \| 6MT \| Montego Blue \| Black Dakota Leather \| Dark Burl Walnut \| Premium \| Sport \| Cold Weather \| Nav \| Sirius \| Comfort Access \| iPod and USB adapter
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10-28-2009, 09:19 PM	#14
TheUltimateDrivingManiac Freude am Fahren. 844 Rep 1,290 Posts Drives: F15 X5 xDrive35i Join Date: Jul 2009 Location: Toronto, Ontario iTrader: (0) Garage List 2020 BMW F900R [0.00] 2016 BMW X5 xDrive35i [0.00]	Is she the standard equipment for E93? __________________ Freude am Fahren.
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10-28-2009, 10:08 PM	#15
besiktas Ultimate Driver for the Ultimate Driving Machine 154 Rep 1,147 Posts Drives: BMW M3 E92 Join Date: Oct 2009 Location: Houston, TX iTrader: (0)	if we buy the car, does the girl come with it??
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10-28-2009, 10:45 PM	#16
s4008616 Private First Class 20 Rep 193 Posts Drives: 991 Carrera S Join Date: Apr 2008 Location: Melbourne iTrader: (0)	Oh god! Open your eyes. She is not a girl but a 40+ year old mum. No thanks.... __________________ Mini R56 JCW 2013 Porsche 991 Carrera S 2015 BMW F15 X5 xdrive30d 2016 BMW E92 335i 2008 (SOLD)
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10-28-2009, 11:09 PM	#18
BMWI6 Major 100 Rep 1,337 Posts Drives: 335is Join Date: Feb 2008 Location: Miami, Fl iTrader: (2)	shes so fine!!!! If she came with it, Id be buying 3 series's ALL day. __________________ If everything seems under control, then you aren't going fast enough"
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10-29-2009, 12:12 AM	#21
kyleb350 Brigadier General 429 Rep 4,709 Posts Drives: '21 X3MC Join Date: Jun 2008 Location: Milwaukee iTrader: (6)	It's gotta be strapped down from the bottom. Either that, or they photoshopped them out?
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10-29-2009, 01:22 AM	#22
Crazy Bimmer The Jesal 396 Rep 5,858 Posts Drives: E90 M3 Join Date: Nov 2005 Location: Chicago IL iTrader: (20) Garage List 2009 BMW M3 [0.00]	Well well hello! Beautiful photos as well! __________________ 2009 E90 M3 - SOLD
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