BMW at Frankfurt IAA 2011. BMW's World Premiere Cars to Drive at Exhibition Again

Jason · 08-04-2011, 12:28 PM

BIMMERPOST NEWS

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04.08.2011

BMW continues the successful active driving concept from 2009

Munich. At this year's IAA, BMW will once again be presenting its world premiere vehicles actively on a circuit in Hall 11 on the Frankfurt Exhibition Site. The successful concept of presenting the cars as they drive has been developed and refined, providing the press and the public with the experience of efficiency and dynamics through the products themselves. The combination of trade fair and event in the form of stage shows will allow visitors to become immersed in the world of the brand.

BMW's highlight this year at the IAA, forming the heart of the exhibition stand, will be the vehicle concepts of the new BMW sub-brand BMW i. With the BMW i3 Concept and BMW i8 Concept, the BMW Group is presenting its visions for future mobility. The concept vehicles offer a foretaste of the first series-produced electric automobiles in the new BMW i sub-brand. Around 300 international journalists were already able to gain a clear impression of the BMW i vehicles and the world which they inhabit on part of the IAA exhibition stand at the end of July.

The new BMW 1 Series is also making its debut on the exhibition stand. With a wide range of personalisation options as a result of lines being offered for the first time, its appearance sets particularly high standards for individual, differentiated presentation.

The BMW Group is also using the individual brand presentations at the IAA to inform and motivate its dealers. The exhibition stand in Frankfurt has been hosting industry-standard events for dealers and sellers since the middle of July. The new products from the BMW Group have been presented here to around 9,000 participants and described in more detail in workshops. In addition, current and future products, such as the new BMW 1 Series and the MINI Coupé, can be tested by the dealers and sellers on the external areas of the Frankfurt Exhibition Site and in the area of Frankfurt.

As in 2009, the BMW Group, with its BMW, MINI and Rolls-Royce brands, will also be housed under cover in Hall 11. But the BMW Group also has a presence as a company. The brand presentations will be framed on both foyer sides of the hall by areas illustrating and explaining the company's commitment to sustainability. The Motorcycles division is presenting its two brands, BMW Motorrad and Husquarna Motorcycles, on the external space in front of Hall 11, thus completing the presence of the BMW Group.

In 2010, the moving BMW presentation at the 2009 IAA was awarded the silver Design Prize of the Federal Republic of Germany, which is presented each year by the German Design Council. The innovative brand presentation also won a Silver Lion in Cannes, awards from the Art Directors Club of Germany and New Year and a number of creative competitions.

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Diver · 08-04-2011, 01:11 PM

Too bad I can't drop by. Nice Pix.

ZheHbKa · 08-04-2011, 01:23 PM

i always want to make it to that show

Yogijet · 08-04-2011, 02:20 PM

Will be there, God willing!

Dackelone · 08-04-2011, 04:38 PM

Quote:

Originally Posted by Yogijet

Will be there, God willing!

I am def going! Infact I am thinking of paying extra (45 euros instead of 15 euros0 to go early on the first two trade days... to avoid the mob crush. The IAA is one huge event!

http://www.iaa.de/en/visitors/

Maybe we should have a 1addicts meet?

Dackel

Rikx1M · 08-04-2011, 05:21 PM

I was there in 2009, amazing, and unless I'm out of the country...I'll be at Frankfurt.

Yes Dackel...we should do a 1Addicts meet.

Here are a couple of BMW related photos I took.

ZuerstBMW · 08-05-2011, 01:57 AM

NICE.....Wish I could go. Thanks for sharing your pics.

BMW-NC · 08-05-2011, 03:17 AM

Dackel, Rick: Count me in for a press day, but it is just too crowded on a regular day....

Yogijet · 08-06-2011, 01:43 PM

Quote:

Originally Posted by Dackelone

I am def going! Infact I am thinking of paying extra (45 euros instead of 15 euros0 to go early on the first two trade days... to avoid the mob crush. The IAA is one huge event!

http://www.iaa.de/en/visitors/

Maybe we should have a 1addicts meet?

Dackel

I'm in, David. Should be around between 15th and the 20th.

m_thompson · 08-07-2011, 09:46 AM

I went in '09 and will be there again this year.

nyranger74 · 08-07-2011, 09:55 AM

The iPhone app was updated to version 1.6.0

sickM3413 · 08-07-2011, 05:36 PM

That blue m3 with the black rims is down right sick!!

08-04-2011, 12:28 PM	#1
Jason Administrator 43697 Rep 21,325 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BMW at Frankfurt IAA 2011. BMW's World Premiere Cars to Drive at Exhibition Again BIMMERPOST NEWS BMW at Frankfurt IAA 2011. BMW's World Premiere Cars to Drive at Exhibition Again 11 COMMENTS Tweet 04.08.2011 BMW continues the successful active driving concept from 2009 Munich. At this year's IAA, BMW will once again be presenting its world premiere vehicles actively on a circuit in Hall 11 on the Frankfurt Exhibition Site. The successful concept of presenting the cars as they drive has been developed and refined, providing the press and the public with the experience of efficiency and dynamics through the products themselves. The combination of trade fair and event in the form of stage shows will allow visitors to become immersed in the world of the brand. BMW's highlight this year at the IAA, forming the heart of the exhibition stand, will be the vehicle concepts of the new BMW sub-brand BMW i. With the BMW i3 Concept and BMW i8 Concept, the BMW Group is presenting its visions for future mobility. The concept vehicles offer a foretaste of the first series-produced electric automobiles in the new BMW i sub-brand. Around 300 international journalists were already able to gain a clear impression of the BMW i vehicles and the world which they inhabit on part of the IAA exhibition stand at the end of July. The new BMW 1 Series is also making its debut on the exhibition stand. With a wide range of personalisation options as a result of lines being offered for the first time, its appearance sets particularly high standards for individual, differentiated presentation. The BMW Group is also using the individual brand presentations at the IAA to inform and motivate its dealers. The exhibition stand in Frankfurt has been hosting industry-standard events for dealers and sellers since the middle of July. The new products from the BMW Group have been presented here to around 9,000 participants and described in more detail in workshops. In addition, current and future products, such as the new BMW 1 Series and the MINI Coupé, can be tested by the dealers and sellers on the external areas of the Frankfurt Exhibition Site and in the area of Frankfurt. As in 2009, the BMW Group, with its BMW, MINI and Rolls-Royce brands, will also be housed under cover in Hall 11. But the BMW Group also has a presence as a company. The brand presentations will be framed on both foyer sides of the hall by areas illustrating and explaining the company's commitment to sustainability. The Motorcycles division is presenting its two brands, BMW Motorrad and Husquarna Motorcycles, on the external space in front of Hall 11, thus completing the presence of the BMW Group. In 2010, the moving BMW presentation at the 2009 IAA was awarded the silver Design Prize of the Federal Republic of Germany, which is presented each year by the German Design Council. The innovative brand presentation also won a Silver Lion in Cannes, awards from the Art Directors Club of Germany and New Year and a number of creative competitions.
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08-04-2011, 01:11 PM	#2
Diver Brigadier General 506 Rep 3,445 Posts Drives: Black '12 135i - Sold Join Date: Nov 2010 Location: Texas iTrader: (0)	Too bad I can't drop by. Nice Pix. __________________ See my photography at http://ronscubadiver.wordpress.com
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08-04-2011, 01:23 PM	#3
ZheHbKa Lieutenant Colonel 79 Rep 1,793 Posts Drives: the Wind Join Date: Jul 2007 Location: NYC iTrader: (0) Garage List 2014 BMW 335 Xi [10.00]	i always want to make it to that show __________________ 2014 F30 335 X-Drive \| 6-MT \| Alpine White/Coral Red \| ZMM ZDH ZDA \|
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08-04-2011, 02:20 PM	#4
Yogijet Captain 14 Rep 602 Posts Drives: 2009 BMW 135i, Jet Black Join Date: May 2010 Location: Palms Valley iTrader: (0)	Will be there, God willing! __________________ BMW Performance Exhaust, Michelin Pilot Supersports F-225/40, R-255/35, BMW Performance Suspension, BMW Performance black kidneys, Quaife LSD, M3 rear sub-f bushings, M3 front control arm, rear guide rod and rear upper link kits, BMW Performance cross-drilled/slotted rotors, AFE Cold Air Intake.
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08-04-2011, 05:21 PM	#6
Rikx1M MSgt (ret) 584 Rep 2,114 Posts Drives: VO 1M #739/740 Join Date: May 2010 Location: Where the car was born iTrader: (2) Garage List 2011 BMW 1 series M ... [10.00]	I was there in 2009, amazing, and unless I'm out of the country...I'll be at Frankfurt. Yes Dackel...we should do a 1Addicts meet. Here are a couple of BMW related photos I took. Attached Images
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08-05-2011, 01:57 AM	#7
ZuerstBMW ¡Viva España! 394 Rep 7,803 Posts Drives: 24 G20 330i Skyscraper Gray Join Date: Mar 2006 Location: Tampa, FL. iTrader: (68)	NICE.....Wish I could go. Thanks for sharing your pics. __________________ 24 G20 330i Skyscraper Gray Metallic Black, Open Pore Fine Wood Oak Grain Interior Trim MODS Clear Guard, 15% Ceramic Tint, Floating Caps
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08-05-2011, 03:17 AM	#8
BMW-NC Selling drugs to BMW addicts 17 Rep 468 Posts Drives: 135i e82 6MT N55 Join Date: Dec 2007 Location: Baumholder / Hanau iTrader: (1)	Dackel, Rick: Count me in for a press day, but it is just too crowded on a regular day.... __________________ --- Quality US Spec Used Cars for Military Members stationed in Europe. Specialized in BMWs and MINIs up to 10k miles.
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08-07-2011, 09:46 AM	#10
m_thompson Major 137 Rep 1,423 Posts Drives: M-Sport 128i, 328xi, 3.0CS Join Date: Jun 2008 Location: New England, USA iTrader: (0) Garage List 2009 128i [0.00] 1972 3.0CS [10.00]	I went in '09 and will be there again this year. __________________ '09 128i - Black Sapphire Metallic\Coral Red\Glacier Silver\N51 DISA\6MT\Navigation\Premium\M-Sport\Heated seats\Xenon\Headlights\iPod\Smartphone\Euro Delivery
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08-07-2011, 09:55 AM	#11
nyranger74 Second Lieutenant 14 Rep 220 Posts Drives: 2016 750i Sapphire Black Join Date: Dec 2008 Location: Long Island NY iTrader: (0)	The iPhone app was updated to version 1.6.0
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08-07-2011, 05:36 PM	#12
sickM3413 New Member 5 Rep 22 Posts Drives: 08 m3 e90 06 x5 4.8 Join Date: Jul 2011 Location: west springfield,ma iTrader: (0)	That blue m3 with the black rims is down right sick!!
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