jamesbiser wrote I truly think BMW is using this as a test bed to see how much they can remove to increase profits and what they need to bring back for iDrive X.5/11. I can already see that the physical vent dials will be one to bring back. Hopefully the iDrive controller does too.
Removing buttons is not for profits. It's just the right thing to do, if you understand the world, the industry, regulations, and your customers.
This has nothing to do with companies needing to save money suddenly; the direction was always towards screen. Look at the concept cars from 2000s, 2010s; you'll see that everyone was going in that direction.
Below are the reasons why everyone is getting rid of buttons:
1- Not Enough Buttons for Modern Feature Sets.
2- Flexibility + Software Updates
Physical buttons are fixed forever. Software UI can change at any time.
Manufacturers now think of the car as a software platform, so more customizable platforms are better.
3. Interior Design + Brand Cohesion Designers love the minimalist aesthetic. Screens: hide clutter unify UI branding help avoid aging (physical controls date fast) Also screens let them push visual design languages (fonts, animation, iconography) that match brand identity.
4. Regulatory & Safety Complexity
Ironically, screens started partly because regulators forced more features into the car.
5. Future Interaction Modalities
Screens are a bridge toward: voice control gesture control AR HUDs, multimodal interfaces,
The idea is: buttons are legacy; software and voice are future.
6. Navigation + Integration With Phones
Maps are the killer use case. Apple Maps, Google Maps, or OEM nav need a screen. CarPlay/AA integration pulled half the ecosystem onto screens automatically.
7. Weight & Reliability (yes, really)
Fewer moving parts = fewer points of failure. And mass production hates failure points.
8. Most importantly, everybody uses touchscreens in their lives, and pretty much everyone born in the last 30 years grove up with touchscreens, not buttons. Familiarity is key when you jump into your car.
Buttons are NOT coming back. And they shouldn't.