[teleopti]

extremely weak commercials

[SoCali E36]

Originally Posted by BMW328_

I'd rather have a Hyundai than a toyota

[Tallest]

Audi looks pretty weak after these ads. But damn that R8 in the end makes you forget the lame ad and admit that yes, Audi does have a Supercar and BMW just doesn't.

Originally Posted by SoCali E90

trudat.

[iveman89]

ahh Audi... BMW better respond quickly and hit them hard lol

I dont care what Audi says a little competition never hurts. That first ad was good hit tho

[BMWinNorthdakota]

Originally Posted by Matski

Firstly, I have no real problem with Audi products, I even quite like 1 or 2,.. well actually only one now the A8 has gotten fugly (I admit it, I like the A5 Sport Back). The R8 is massively over hyped and quite badly proportioned IMO. But, let's be honest, they are not bad products....

However, this is getting ridiculous. Nobody likes people that try and make themselves popular by deriding other people, so why do Audi think that it would make them look good?

They are saying, "If you drive a BMW, Lexus or Mercedes, then your are Stupid, boring and unimaginative..." GREAT... so let me get this straight... the are insulting the people they hope to tempt into buying an Audi... .... right yeah, good idea that.

The full BMW "Joy" advert is a much better advert IMO. It promotes positive emotions, rather than being arrogant and slagging off other peoples stuff. It shows the current line-up, it explains the companies philosophy, it shows the companies heritage, and (bet of all IMO) tips a nod to us BMW enthusiasts. BMW recognise what and who they are and that is what they try and push. All Audi do is gloat about stuff that nobody cares about.

BMW gave us BMWfilms.com
Audi gave us "Meet the Beckers"
BMW recognise the importance of making people feel good
Audi try make people for stupid and boring

... says it all about the mentality of Audi, and the people that buy into the brand.

Please, BMW, do not lower yourselves to respond in a similar fashion.

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Bravo man. Well put.

[SoCali E36]

Originally Posted by southlight

You probably mean this one

That's the way I understand it too.


Best regards,
south

i love it! Awesome idea from Audi!

[DimSum]

Audi's are so rubbish, why must they make such commericals which make them sound so in-secure? Must be because all the people who buy Audis are insecure. Everyone knows a 335i can EZ mode the S5.

[STi2Three35i]

THE ONE DOING THE BASHING IS CLEARLY THE ONE THAT HAS SOME SELF CONFIDENCE ISSUES. THESE ADS JUST PISS ME OFF, MAKES ME WANT TO BE ON BMW's MARKETING TEAM.

DO AN AD OF AN M6 and M3 DOING DONUTS AROUND AUDIS

[e92htx]

BMW should just show a picture of the Mclaren F1 in their ads.

That would shut Audi up.

[footie]

Originally Posted by e92htx

BMW should just show a picture of the Mclaren F1 in their ads.

That would shut Audi up.

Suppling only the engine doesn't exactly count or justify using a car in their ads, it's would be more relevant for Audi to use the Veyron in their ads, after all it is a product made by parent company VW with Audi input.

It's better to see the ads for what they are which is simply to promote a brand/product, in fact this ad is extremely similar to the Audi vs BMW ads on those billboards. Pure entertainment that makes you laugh.

[bradford]

lol, this thread is fanboi central.

brutal.

[JL 325i]

funny thing is in the 1st commercial, the bmw looks so much better than the audi and also i thought it was funny how they put ferrari into the 2nd commercial, "no one should tread on ferrari"

[Koroush]

Originally Posted by BMWinNorthdakota

Audi is airing two new commercials during the Winter Olympics currently underway. If you haven't yet seen it, they're not so subtle digs against Audi's main rivals - BMW and Lexus. Check out the spots inside.

Why does Audi constantly play the "I am better than you" Game via their marketing.


Let your product talk for its self.

Just like their cars, their advertisements also suck.




First one, it's funny because car and driver calls audis better than BMWs... but automobile calls BMWs better than audis..


I don't even know why companies say that some magazine says their cars are better as proof. For all we know the reviewer could be an uber BMW hater, or an Audi fanboy.

[Koroush]

Originally Posted by VTECaddict

Isn't that the point of advertising? To tell people how your product is better than others?

Well alot of BMW ads talk about the fun of driving and less the "our cars are so much better than Audis" Like audi likes to do.


Pretty lame on audis part.

[Koroush]

Originally Posted by Noc57

**** Audi unless it's the V10 R8.

BMW> Audi....I think even Audi drivers realize this by now.

The z10 will steamroll it.

[rjd598]

who cares....if a company has to stoop so low to do all this bad naming in their advertisements then so be it. we live in a capitalist country meaning COMPETITION. honestly let the best company win. imo and the way i see it the a4 3.2 was supposed to compete with the 335i (technically) which they are now not going to even sell anymore. audi created the s4 and it beat the 335i.....and now bmw releases the 335is........competition

[Seminole]

I don't really like Audi's ads because they have such a negative vibe to them. Like a neener neener we're better snootiness to it. Does nothing but give more ammo to Clarkson's comments that cocks drive Audis.

On the other hand, BMW's two new commercials are very "happy" and inspiring. If I was shopping for a car, I would be more drawn to the uplifting commercials over the negative ones:

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[Pierre]

We've got it good in Belgium. Bashing other brands on the market you're active on is prohibited by law (after two internet-companies fighted like little baby's using ads).
I must say, it's way better like this. No matter what your personal tastes are, you're not going to get annoyed by ads bashing 'your' brand. Also, many consumers in Belgium now look up comparisons by professionals (certified car-magazines, consumer-magazines, etc.). So it has more than one advantage.
Anyway, bashing your opponents is a sign of weakness IMO, but marketeers will never settle with 'just' promoting the product and 'hoping' the consumer chooses his product and not the other.
In any case, it's still up to the consumer. They can throw ads at me all they want, in the end, I'm still going to test drive several cars to determine I'm going to buy the right one.

[fatjoez]

LOL @ friendly competition ad.

that was awesome!

Originally Posted by e92htx

BMW should just show a picture of the Mclaren F1 in their ads.

That would shut Audi up.

[Deda]

ha ha ha...even my father drives audi,but i will never go for it!

[BMWinNorthdakota]

Originally Posted by bradford

lol, this thread is fanboi central.

brutal.

If you are talking about this thread being full of BMW fanbois... Look at the name of the current website you are posting on.

[MaxL]

Originally Posted by captainaudio

"Audi, we may not be as good as BMW but we do charge more"

Maybe BMW can have an ad for the 335i that says: "The HPHP will probably fail, but what the hell. nobody's perfect"

This is funny because it is true.