Ozzie8 wroteI love me a good cup of Joe. He got a bit giddy at times there, but I guess I would too.For those with a new car on order, the Joe Achilles video 'Watch My BMW M3 Touring Get Built in Germany' which you can access on the main Bimmerpost homepage, is outstanding. Especially in terms of giving you a sense of the time it actually takes to build a new car. Maybe Debrecen will be faster with different labour laws and more robotics.
Towards the end of the video, Joe interviews Frank van Meel the CEO of the BMW M Division. He asks Frank about the car he drives, and the answer is the iX M70. I wasn't expecting him to say that, and more expecting him to answer M2, M3 or M5. Now I drive the iX M60, the pre LCI version, and it is a great car. I was going to upgrade to the M70 but BMW Australia never released the 60 or M70 LCI models, only the 45, due to the cost point. So I waited, and then the iX3 was announced and available for order way ahead of my expectations, and I took the plunge.
Needless to say there are a lot of features of the iX I'm going to miss and I will certainly do a very detailed comparison review between the two cars when I receive my iX3. But the CEO of the M Division drives an iX M70. It does get me thinking...
I wonder if the original intention of the M brand had been diluted since it seems to be on so many models now. I always thought M cars were synonymous with racing and competition features and for track work etc. Does it now just mean more powerful or sporty? There also seem to be tiers within the M brand like sport, pro, performance, competition and CS.
